Webmastering For Dummies

Daniel A. Tauber, a technology architect, and Brenda Kienan, an e-commerce and content strategist, have produced and managed many high-volume e-commerce and corporate Web sites.

Introduction. Part I: Who You Are and Where You Start. Chapter 1: What Webmasters Really, Really Do. Chapter 2: Your Site's Goals Define Everything Else. Chapter 3: Creating Content of Consequence. Chapter 4: Building Community for Fun and Profit. Chapter 5: E-Commerce in All Its Forms. Chapter 6: Budgeting Tips and Tactics. Chapter 7: Legal Bugaboos for the Lay Webmaster. Part II: Building: Organize, Implement, Deploy, Launch. Chapter 8: Creating Your Site's Framework. Chapter 9: HTML, Beyond HTML, and Son of HTML. Chapter 10: Jobbing Out to a Web Shop or Developer. Chapter 11: Under the Hoods of a Few Good Servers. Chapter 12: Dealing with ISPs and Hosting Companies. Chapter 13: Databases for the Masses. Chapter 14: Transaction Systems Made Easy. Part III: Winning: Promote Your Site and Assess Its Success. Chapter 15: Marketing and Promoting Your Web Site. Chapter 16: Getting in Good with Search Engines. Chapter 17: Measuring and Monitoring Success. Part IV: Working: Get Credentials, Get Hired, Hire Others. Chapter 18: Hiring and Getting Hired. Chapter 19: What to Ask Before You Take That Start-Up Job. Part V: The Part of Tens. Chapter 20: Ten Techniques for Hyper-Effective Project Management. Chapter 21: Ten Tip-Offs That It's Time to Redesign. Chapter 22: Ten Pointers Toward Content Management Mastery. Index. Book Registration Information.