MIS Essentials, plus MyMISLab with Pearson eText - David M. Kroenke

MIS Essentials, plus MyMISLab with Pearson eText

Media-Kombination
2014 | 3rd edition
Pearson Education Limited
978-1-4479-5331-9 (ISBN)
82,95 inkl. MwSt
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This package includes a physical copy of MIS Essentials as well as access to the eText and MyMISLab.

Why is MIS the most important course in the business school, and MIS Essentials the most important book in your students' backpack?

Together, they show students exactly how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy. Knowing this helps students get ahead of the IS curve, which in turn, will keep them ahead of the growing list of obsolete jobs. MyMISLab further prepares students for the rigors of the workplace through additional study material, quizzing, and testing, and also engages students in real business situations through simulations.

The Third Edition focuses on the latest innovation in MIS and addresses today's changing student experience through new Guides and new GearUp and PRIDE cases, based on real businesses and business opportunities.

MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.

For more information on MyMISLab, go to www.mymislab.com

I. MIS AND YOU

1. The Importance of MIS

2. Business Processes, Information Systems, and Information

3. Organizational Strategy, Information Systems, and Competitive Advantage

II. INFORMATION TECHNOLOGY

4. Hardware and Software

5. Database Processing

6. Data Communication and the Cloud

III. USING IS FOR COMPETITIVE STRATEGY

7. Organizations and Information Systems

8. Social Media Systems

9. Business Intelligence Systems

IV. INFORMATION SYSTEMS MANAGEMENT

10. Information Systems Development

11. Information Systems Management

12. Information Security Management

Chapter Extensions

CE 1 Collaboration Information Systems for Decision-Making, Problem Solving, and Project Management

CE 2 Collaboration Information Systems for Student Projects

Erscheint lt. Verlag 3.2.2014
Verlagsort Harlow
Sprache englisch
Themenwelt Mathematik / Informatik Mathematik Finanz- / Wirtschaftsmathematik
ISBN-10 1-4479-5331-2 / 1447953312
ISBN-13 978-1-4479-5331-9 / 9781447953319
Zustand Neuware
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