How to Create a Portfolio & Get Hired:A Guide for Graphic Designe

Fig Taylor is Portfolio Consultant at the Association of Illustrators, London. She graduated from Chelsea School of Art with a degree in graphic design, then ran her own London-based illustration agency. She lectures extensively on professional practice to students throughout the UK.

Approximately 3,500 words of new/replacement text, with approx 20 updated images, one new tutorial on presenting a digital portfolio on iPad CONTENTS Introduction 1 What is a Portfolio? (100 new words) The Student Portfolio The Professional Portfolio (new text on digital portfolios) The Graphic Design Portfolio The Illustration Portfolio The Cross-disciplinary Portfolio Summary 2 Making Sense of the Marketplace(100 new words) Design Groups Branding Web design Multidisciplinary design Design internships (new text about internships) Illustration commissions Advertising Agencies Routes into advertising design Routes into advertising illustration Opportunities for cross-disciplinary practitioners The Editorial Sector Openings for designers Illustration commissions Book Publishing (new text on e-publishing) Starting as a book designer Children's books Educational publishing Adult fiction Adult non-fiction Comics and Graphic Novel The independent route The commercial route Television and Film Opportunities for designers Opportunities for illustrators Computer Games Development (new text on mobile devices and digital apps) Illustration skills Greetings Cards In-house design positions Illustrating greetings cards Finding the right publisher Creating a portfolio Setting up as a publisher Summary 3 Research and Cold-calling (100 new words) Why Research Is Important Targeting Your Research Jobs in the design world Illustration commissioners Research Resources Professional journals Annuals and sourcebooks Yearbooks, mailing lists and industry directories (new text on industry related websites, portals and blogs) Libraries Industry-related websites, portals and blogs Cold-calling Speculative Applications Student Exhibitions and Competitions Summary 4 Creating a Good Portfolio Basic Approaches Learn to be Objective The Contents Are all the pieces up to my highest standards? Is self-indulgent work taking up prime portfolio space?. What new samples should I add to my portfolio? Should new samples be put in context? How many samples should I include? How do I show published work? Should I include my sketchbooks? How Many Portfolios? Summary 5 Choosing the Right Portfolio (500 new words) The Print Portfolio Size matters What kind of portfolio? Leaves and laminates How to display your work Photographs of samples The Digital Portfolio (add new text on the digital portfolio and new iPad presentation tutorial) What can go wrong? How to get it right Remote presentations Summary 6 Making Yourself Known in the Marketplace (2000 new words) Networking Pays Off (add text on networking and social networking) Pitching for a Presentation (add updated examples of cover letter and CV) Promotional Material (add in new text on self-promotion using digital media) Presentation Pointers Be prepared Presenting Your Portfolio Post-presentation Reminders (add text on websites and blogs) Websites Sourcebook advertising Follow-up visits Summary. Resources (fit changes into existing space) Professional Bodies and Membership Organizations. Information and Advice Portfolio Manufacturers and Suppliers Useful Design Websites (update online resources) Useful Illustration Websites Useful Publications (update book list) Annuals and Competitions Subject-specific Links Index Picture Credits