Web Design For Dummies (eBook)

Lisa Lopuck is an experienced digital creative executive with over 20 years building, inspiring, and leading creative teams; managing vendors; overseeing digital department and project budgets, brand identity, packaging, and pointof-sale design; and guiding innovation and best practices for web, mobile, social media, and e-commerce projects.

Introduction 1

Part I: The Web Design Kick-Off 7

Chapter 1: So You're Designing a Website 9

Chapter 2: From Concept to Execution 19

Part II: User-Friendly Design 35

Chapter 3: Designing the Right Site for the Right Crowd 37

Chapter 4: Organizing and Navigating Web Content 59

Chapter 5: User Interface Design for the Web 77

Chapter 6: User Testing: Lab Coats Not Required 95

Part III: Designing Web Graphics 111

Chapter 7: Web Graphic Design 101 113

Chapter 8: Letter-Perfect Type Design 133

Chapter 9: Understanding Web Color, Resolution, and File Formats
151

Chapter 10: Building Your Web Comps 173

Chapter 11: Getting Inspired: Web-Design Ideas 189

Chapter 12: Presenting Your Design Masterpiece 209

Part IV: Producing the Final Website 219

Chapter 13: Building the Presentation Layer 221

Chapter 14: Platform Selection, Content Management, Analytics,
and SEO 239

Chapter 15: Websites on Steroids 263

Part V: The Part of Tens 285

Chapter 16: Ten Tips for Managing Your Web-Design Business
287

Chapter 17: Ten Information and Interaction Design Tips 301

Chapter 18: Ten Things That Can Go Wrong 311

Index 321