Designing for the Digital Age (eBook)

Kim Goodwin is VP Design and General Manager at Cooper, where she leads an integrated practice of interaction, visual, and industrial designers, and also directs the development of the acclaimed Cooper U design curriculum. Kim knows the design world from multiple angles; she started her career as an in-house and freelance designer and spent several years as an in-house creative director before joining Cooper 11 years ago. Kim has led projects involving a tremendous range of design problems, including Web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and as a speaker at conferences and companies around the world.

Foreword xxiii

Introduction xxvii

1 Goal-Directed Product and Service Design 3

2 Assembling the Team 15

3 Project Planning 35

4 Research Fundamentals 51

5 Understanding the Business 65

6 Planning User Research 85

7 Understanding Potential Users and Customers 113

8 Example Interview 155

9 Other Sources of Information and Inspiration 183

10 Making Sense of Your Data: Modeling 201

11 Personas 229

12 Defining Requirements 299

13 Putting It All Together: The User and Domain Analysis 351

14 Framework Definition: Visualizing Solutions 377

15 Principles and Patterns for Framework Design 405

16 Designing the Form Factor and Interaction Framework 425

17 Principles and Patterns in Design Language 479

18 Developing the Design Language 497

19 Communicating the Framework and Design Language 515

20 Detailed Design: Making Your Ideas Real 551

21 Detailed Design Principles and Patterns 571

22 Detailed Design Process and Practices 605

23 Evaluating Your Design 649

24 Communicating Detailed Design 659

25 Supporting Implementation and Launch 685

26 Improving Design Capabilities in Individuals and Organizations 693

Index 710

"Kim's book is nothing less than a complete handbook for an
entire profession. Kim's unique background in the practice,
pedagogy, and epistemology of the design business has given her the
experience needed to write the ultimate 'how-to' book.
Every step in this fascinating and multi-faceted discipline is
described in detail in simple, readable prose, richly illustrated
with examples taken from real products, real clients, and real
design problems. This book is comprehensive in its scope,
exhaustive in its depth, authoritative in its practice, and
priceless in its wisdom. I've no doubt that this will become
the most dog-eared, annotated and worn-from-many-readings volume in
your library." --Alan Cooper, bestselling author of The
Inmates Are Running the Asylum and About Face 3: The
Essentials of Interaction Design

"Kim is one of the brightest minds in the world of user
experience design. Her work on Goal-Directed Design and persona
development has set a standard." --Jared Spool, Founding
Principal, User Interface Engineering