Adobe Analytics Quick-Reference Guide

Handy pocket reference puts crucial information about SiteCatalyst, a key Web analytics tool, at Web marketers' fingertips.

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Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers’online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels.

This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe’s powerful web analytics tool.

You’ll learn the quickest way to:


Create metrics
Run and set options for reports
Measure the effectiveness of marketing campaigns
Engage and retain customers
Track customers through the conversion funnel
Share reports and set up dashboards