I Love Type 07

Part of the successful 'I Love Type' series, this title explores the history and uses of Helvetica type.

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Arguably the most loved type family ever since its creation in 1957 at the Haas Type Foundry in Switzerland, Helvetica has legions of devoted fans; from city governments and transit agencies worldwide, to universities and museums. It has been used in projects for: ABC, American Apparel, Apple, BMW, McDonald's and NASA amongst others. This seventh volume in the well-received I Love Type series from Victionary has been eagerly awaited since the series was first announced, and does not disappoint - featuring the best contemporary design projects using Helvetica.