Business Models for the Social Mobile Cloud – Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing

Ted Shelton Managing Director, PwC Advisory, leads a social business consulting team focusing on the consumer, retail, and high-tech industries with PwC's Management Consulting Practice. He is an active blogger and industry thought leader on how corporations can better utilize social media and mobile technologies to manage and improve their brands, providing a deep understanding of the leading technology players currently changing the landscape of customer engagement for corporate America.

Preface: There's An App for That! Acknowledgments Introduction Turning Inside Out Section I The Technology of the Social Mobile Cloud Chapter 1 A Remote Control for the World Lessons from the History of the Internet The History Lesson: Big Picture Thinkers Survive the Game Build for the Social Mobile Cloud The Time is NOW Social Networking Is the Fastest Growing Technology Ever The Cloud: The Connective Tissue Buy A Smart Phone Now Chapter 2 Social Means Connected Compete With Yourself, Collaborate With Others Co-creation Compete with Yourself Sign Up For a Social Network Today--On Your New Smart Phone Your Employees and Business Partners in the Social Networks Chapter 3 Mobile: The Great Untethering Reality Redefined: The Physical World with Data Overlay Life Streaming: Access to a Photographic Memory Cyborg BYOD and the Consumerization of IT Chapter 4 Plug Yourself into the Cloud Benefits of the Cloud Are Heavenly for Business Drawbacks of the Cloud -- Just Like Any Grid Leveling the Playing Field Plug Yourself into the Cloud Section II How Business Will Be Changed by the Social Mobile Cloud Chapter 5 A.D.A.P.T. Adapting to Change At the Core of Today's Change: Transaction Cost Economics Chapter 6 Persistent Digital Engagement The New Digital Consumer Customer Service is the new Marketing Connecting Digitally at the Physical Point of Sale Embrace Transparency Chapter 7 Digitization The Rising Value of Information in Products and Services Wireless Sensors in Everything and Everywhere APIs for Everything Software is Everywhere Chapter 8 Crowd Storming, Crowd Sourcing, Collaboration, Co-creation More People = Faster & Better Decisions Group Collaboration = Faster & Better Outcomes Extend Engagement and You Increase Value for Everyone Chapter 9 Hierarchy Will Yield to Networks, Remaking Organizations Chapter 10 How We Buy Redefining Shopping and Payment Business Model Shift #1: For Retailers, the Customer Is In Control Business Model Shift #2: Pay from the Comfort of Your Own Phone Business Model Shift #3: Corporate Currencies Business Model Shift #4: Insuring Corporate Currencies Business Model Shift #5: Accepting (Multi-Currency) Mobile Payments Business Model Shift #6: Transforming Purchase Experience with Mobile Payments Chapter 11 The Game of Work, the Work of Game Business Model Shift #7: Turning Work Into a Game Business Model Shift #8: Data-driven Decision-making and a Culture of Experimentation Business Model Shift #9: Experience Is the Dominant Value Chapter 12 Work and the Workplace Re-Imagined Business Model Shift #10: Dynamic Networked Social Sales and Support Staff Business Model Shift #11: Workforce Collaboration to Improve Safety and Quality Business Model Shift #12: Transparency and Openness Section III Understanding Change: How to Adapt to the Social Mobile Cloud Chapter 13 Understanding Change Chapter 14 Undoing Our Resistance to Learning Habits: They Make Us All Creatures Identity: Our Own Limits Cause the Inevitable Crisis Defensiveness: Guarding Crumbs with Knee-jerk Reactions Expectation of Failure: Why We Are so Fearful The Crucial Skills for Success in the 21st Century Chapter 15 Systems Thinking Tools to Assist with Optimizing Details Interactive Data Visualization Steps to Systems Thinking Chapter 16 Decision Making Chapter 17 7 Steps to Adaptability Step 1: Why We Resist Change Step 2: Embrace Data and Analytics Step 3: Understand the Power of Social Collaboration Step 4: Why We Resist Learning Step 5: Use New Learning Tools Step 6: Learning to Use Systems Thinking Step 7: Decision-making Afterword Digital Transformation 10, 20, 50 years From Now -- What Will You and Your Business Look Like? 10-15 Years from Now 15-30 Years from Now 50 Years from Now Appendix About the Author Index