The Smarter Startup
New Riders Publishing (Verlag)
978-0-321-90501-7 (ISBN)
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In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss:
Why some entrepreneurs are luckier than others
How to anticipate success or failure before you begin
Why timing is everything for a startup
Strategic positioning to beat the competition
Building a business that cannot be commoditized
Methods for Improving user engagement and profits
This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.
Neal Cabage has successfully founded and sold two online startups, experiencing the full life cycle of a startup business. He has consulted for major brands such as Macys.com, AIG , and Disney. He is a thought leader in online product strategy and has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization. Sonya Zhang is a professor at the College of Business Administration, CalPoly Pomona. She holds a PhD in information systems and technology, an MS in computer science, and an MBA. Sonya’s research interests focus on user experience, web development, and Internet entrepreneurship. She has published numerous articles in leading journals and conferences.
Part I
Think
Chapter 1 Why Become an Entrepreneur?
Chapter 2 What’s the Big Idea?
Chapter 3 Do Your Research
Part II
Know
Chapter 4 Timing Is Everything
Chapter 5 Competition and Positioning
Chapter 6 Business Models
Part III
Do
Chapter 7 Setting Up Your Business
Chapter 8 Developing Your Product
Chapter 9 Going to Market
Chapter 10 Optimization
Index
About the Authors
| Erscheint lt. Verlag | 14.3.2013 |
|---|---|
| Sprache | englisch |
| Maße | 228 x 154 mm |
| Gewicht | 262 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-321-90501-6 / 0321905016 |
| ISBN-13 | 978-0-321-90501-7 / 9780321905017 |
| Zustand | Neuware |
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