Google AdWords For Dummies (eBook)
432 Seiten
John Wiley & Sons (Verlag)
978-1-118-23024-4 (ISBN)
AdWords campaigns, now updated!
Google AdWords is a unique tool that allows you to set your own
budget and create ads and choose keywords that are specifically
related to your business. This handy guide walks you through the
newest tips, tricks, and techniques for maximizing your AdWords
campaign. Presenting coverage that is nearly entirely rewritten or
revised, this practical guide adds chapters on topics such as ad
extensions, feeds for e-commerce, mobile advertising, advanced ad
writing, and the new Google display network. In addition, the
author provides updates that reflect helpful new best
practices.
* Boasts approximately 85 percent updated or new content
* Updates popular topics such as experiments, ad extensions,
feeds for e-commerce, mobile advertising, advanced ad writing, and
more
* Incorporates changes to the AdWords interfaces
* Shares best practices in split testing, opt-in landing page
structure, and ad group structure
* Reviews new, free tools included in AdWords as well as new and
improved third-party tools
With this handy reference by your side, you'll discover the best
way to make a Google AdWords campaign to work for you!
Howie Jacobson is an Internet marketing strategist who specializes in helping clients succeed with Google AdWords. Joel McDonald is a Google AdWords consultant and popular conference speaker. Kristie McDonald is a Google AdWords Certified Professional and a strategic marketing consultant. Howie, Joel and Kristie are partners at the online marketing firm Vitruvian, found at www.VitruvianWay.com.
Introduction
Part I: Becoming a Google Advertiser 9
Chapter 1: Profiting from the Pay Per Click Revolution 11
Chapter 2: Setting Up Your AdWords Account 27
Chapter 3: Managing Your AdWords Account 39
Part II: Preparing Your AdWords Campaign 53
Chapter 4: Sizing Up Your Online Market 55
Chapter 5: Reading the Mind of Your Market 83
Chapter 6: Measuring What Matters with Conversion Tracking
101
Part III: Launching Your First Campaign 115
Chapter 7: Setting Up Your First Campaign 117
Chapter 8: Writing Magnetic Ads 137
Chapter 9: Giving Your Customer a Soft Landing on Your Website
163
Part IV: Managing Your AdWords Campaigns 185
Chapter 10: Saving Time with AdWords Editor 187
Chapter 11: Improving Your Campaigns through Keyword Management
205
Chapter 12: Cornering the Local Market 227
Chapter 13: Analyzing the Numbers for Maximum Performance
247
Part V: Expanding and Leveraging Your Results 275
Chapter 14: How You Can't Help Becoming an Advertising
Genius 277
Chapter 15: Making More Sales with Google Website Optimizer
293
Chapter 16: Cloning Your Campaigns for Greater Precision 317
Chapter 17: Following Your Best Prospects around the Web 339
Part VI: The Part of Tens 371
Chapter 18: The Ten (or So) Most Serious AdWords Mistakes
357
Chapter 19: Ten (or So) AdWords Case Studies 367
Index 383
| Erscheint lt. Verlag | 14.11.2011 |
|---|---|
| Sprache | englisch |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Schlagworte | Allg. Internet • Computer-Ratgeber • End-User Computing • Internet • Internet General |
| ISBN-10 | 1-118-23024-8 / 1118230248 |
| ISBN-13 | 978-1-118-23024-4 / 9781118230244 |
| Haben Sie eine Frage zum Produkt? |
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