SAP CRM: Technical Principles and Programming

Stephen Johannes is a system analyst who currently supports a productive SAP CRM implementation for a large specialty chemical company in the United States. He graduated from the University of Missouri-Columbia. He has worked with the SAP CRM solution as a developer providing enhancements to the standard platform for SAP customers since 2001 in both consulting and application support roles. During this time frame, he has gradually become a functional/technical resource on SAP CRM and will claim that he only codes when necessary or is just in the mood. Stephen is also a moderator on the SAP Community Network (SCN) for the Customer Relationship Management Space since 2009 and has been actively answering questions off and on since 2005 on SCN. He was recognized in 2009 as an SAP Mentor for his contributions to the SAP ecosystem through SCN and remained active as an SAP Mentor until early 2012. He's currently looking at rejoining the SAP Mentor program in 2013. To make sure that his life is busy 24/7, he's currently married to his wife Karon and is the proud father of two children: Emily and Zachary. He's an avid St. Louis Cardinals and Mizzou Tigers Fan. In addition to watching sports, he's a slow but steady recreational runner who enjoys running outdoors when the weather permits. You can reach Stephen via Twitter @sjohannes.

Acknowledgments
Introduction
Understanding the Basic Architecture of SAP CRM
Defining Customer Relationship Management
Reasons for a Separate SAP CRM System
Technical Landscape of SAP CRM
Summary
The SAP CRM Data Model
Data Model Background
Business Partners
Products
One Order: SAP Business Transaction
Marketing Attributes
Summary
Data Model Extension Techniques
Easy Enhancement Workbench
Application Enhancement Tool
Manual Enhancements: Don't Try This at Home
Marketing Attributes
Product Master Attribute Sets
Summary
Business Transaction Event Framework
Introduction to the Business Transaction Event Framework
The Three Main Components of the Business Transaction Event Framework
Standard Delivered Events
Event Trace
Creating an Event Module
Summary
Data Extraction and Loading with the XIF Adapter
Introduction to the XIF Adapter
Loading Data via the XIF Adapter and the Legacy System Migration Workbench
Loading Data via XIF and Custom Code
Extracting Data via the XIF Adapter
Summary
The Post Processing Framework: Output and Actions
Introduction to the Post Processing Framework (PPF)
Customizing
Action Scheduling
Using Actions for Nonoutput Tasks
Summary
Common Enhancement Requests in Sales and Service
Requiring Fields in a Business Transaction
Defaulting Values in a Business Transaction
Custom Date Rules
Partner Determination Access Rules
Organization Model Access Rules
Summary
Common Enhancement Requests in Marketing
External List Management BAdI
Open Channel BAdI for Campaign Execution
Summary
Common Enhancements in Analytics and Reporting
SAP NetWeaver BW Data Source Enhancements via BAdIs
Interactive Reporting Enhancements
Displaying Custom Reports Using the Transaction Launcher
Summary
When All Else Fails
Implicit Enhancements
Core Modifications
Community Resources
Summary
Appendices
Common Mistakes When Setting Up an SAP CRM Development System
The Author
Index