Web Design In Simple Steps - Joe Kraynak

Web Design In Simple Steps

(Autor)

Buch | Softcover
208 Seiten
2012 | 2nd edition
Pearson Education Limited (Verlag)
978-0-273-77472-3 (ISBN)
19,15 inkl. MwSt
Discover everything you want to know about web design in this easy to use guide, from the most essential tasks that you’ll want to perform, to solving the most common problems you’ll encounter.

 

Web Design In Simple Steps 2nd editioncovers every practical aspect you will need to master in web design that will help you to achieve immediate results.



Covers all aspects from initial concept to final testing


Covers planning and designing your site to maximise the user experience and navigation


All areas of writing, editing, enhancing, testing & maintaining your website fully covered



 

This series of vibrant books will teach you exactly what you need to know using



A friendly, visual approach


Easy-to-understand language


Practical hands-on tasks


Full-colour large format screenshots



 

 

To build your confidence and help you to get the most out of your computer, practical hints, tips and shortcuts feature on every page:

 

§         Alert!– Explains and provides practical solutions to the most commonly    encountered problems

§         Hot Tips– Time and effort saving shortcuts

§         See Also… -  Points you to other related tasks and information

§         Did you Know?  – Additional features to explore                                

What does this Mean? – Jargon and technical terms explained in plain English               

Top 10 Web Design Tips

   1. Use a content management system (CMS)

   2. Provide a service

   3. Do not get too clever

   4. Usability is paramount

   5. The Web is an easily changeable medium

   6. Make text more accessible with plenty of headings, subheadings, and lists

   7. Check your work

   8. Be consistent

   9. Leverage the power of free online web developer tools

   10. Remember, web design is supposed to be fun

1. Planning your website



Review several sites’ services and self-interested goals


Determine your site’s purpose


Narrow your purpose to one goal


Identify your target audience


Have a call to action


Understand your constraints


Identify a service you can offer users


Make sure your ecommerce site offers a service


When offering a service, make it relevant and valuable


Gather requirements, even if you don’t think there are any


Create a use case diagram



2. Website architecture



Translate the use case diagram into an outline


Assign priorities to every outline element


Translate the outline to a site map


Follow the three-click rule


Use sequential navigation when appropriate


Use external links sparingly and prudently


Do not let ads detract from your site’s content


Ensure your site has no dead ends


Do not use under construction pages


Ensure every page has a page header


Ensure every page has a page footer


Make hyperlinks and icons explicit


Use breadcrumb trails when designing complex sites


Always create a site map or site index


Create a prototype navigation template


Create a website framework, complete with blank pages



3. Writing your text



Consider blogging


Ensure your site contains quality content


Chunk your information into bite-size pieces


Write like a journalist


Write descriptive headings and subheadings


Persuade users with subtle techniques


Prefer simple to complex and edit your writing


Ensure meaning is intuitive on important items



4. Webpage layout and composition



Place important information above the fold line


Make pages printable


Use grid theory


Violate a page’s grid to draw attention to an element


Emphasise what is important


Prominently display your purpose, or have a tagline


Design for a maximum screen resolution of 1024x768


Know the difference between fixed and flexible layout


Use a centred layout



5. Using web colour effectively



Have a basic understanding of colour values


Understand colour theory essentials


Use a tool to generate a colour palette


Generate a colour palette from a photograph


Use your colour palette consistently across pages


Choose colours to match your site’s mood


Accept that colour choices may not appear as you wish


Use text and background colour harmoniously



6. Texture



Add texture with a repeating pattern


Add texture with a non-repeating image


Use pe

Erscheint lt. Verlag 12.7.2012
Verlagsort Harlow
Sprache englisch
Maße 194 x 234 mm
Gewicht 320 g
Themenwelt Informatik Web / Internet Web Design / Usability
ISBN-10 0-273-77472-7 / 0273774727
ISBN-13 978-0-273-77472-3 / 9780273774723
Zustand Neuware
Haben Sie eine Frage zum Produkt?
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