Mastering Magento

After 15 years in advertising and political consulting, Bret Williams dove into a new marketing venue in 1995 called the Internet. Over the intervening years, Bret and his team at Novusweb created the first site with live coverage of a major sporting event, the first car dealer website to provide online customization and pricing, and an innovative rapid-development process. In 2005, Bret and his wife, Cyndi, launched their first owned e-commerce site, which almost immediately became a leader in its niche. Since then, Bret has worked to research and identify open source platforms that can provide the features and functions necessary for online retail success. Today, Bret and the Novusweb team continue to develop online marketing solutions for their own company as well as select clients all across America.

Preface Chapter 1: Planning for Magento Chapter 2: Successful Magento Installation Chapter 3: Managing Products Chapter 4: Designs and Themes Chapter 5: Configuring to Sell Chapter 6: Managing Non-product Content Chapter 7: Marketing Tools Chapter 8: Extending Magento Chapter 9: Optimizing Magento Chapter 10: Advanced Techniques Chapter 11: Pre-launch Checklist Index