Typography
Thames & Hudson Ltd (Verlag)
978-0-500-29050-7 (ISBN)
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This book frames typography as a system of interrelated concerns as much as it summarizes the traditional ‘craft’ that is the usual content of books on typography. Rather than reiterate an already documented set of rules that yield formulaic appropriateness, it describes the constantly shifting terrain of typography and provides ways of thinking about typographic relationships that adapt to content, contexts, and audiences.
Denise Gonzales Crisp is Professor of Graphic Design, North Carolina State University.
1. Relational Typography: Primer; Interconnection; Systems and Contexts; Formal Systems; Typographic Messages • 2. Reading:Primer; Expectation; Traditions and Tastes; Reading Tolerance: Legibility and Readability; Leading the Reader; Interpretation; Unwritten Messages • 3. Formal Systems: Primer; Manners; Mediating Formal Systems; Pattern, Variation and Contrast; The Form of the Grid; Form and Cultural Messages • 4. Materiality: Primer; Touching and Seeing; Production and Reproduction; Means and Medium; Materiality • 5. Language: Primer; Saying and Playing; Rhetorically Speaking; Abstract and Mimetic Type; Visual Style, Rhetorically Speaking; Message Systems • 6. Disorder: Primer; Containing; Measurement Systems; Classes, Nomenclature, Name Calling
| Erscheint lt. Verlag | 1.10.2012 |
|---|---|
| Reihe/Serie | Graphic Design in Context |
| Mitarbeit |
Herausgeber (Serie): Meredith Davis |
| Zusatzinfo | 56 Illustrations, black and white; 264 Illustrations, color |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 210 x 270 mm |
| Gewicht | 1050 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 0-500-29050-4 / 0500290504 |
| ISBN-13 | 978-0-500-29050-7 / 9780500290507 |
| Zustand | Neuware |
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