Lean UX

Applying Lean Principles to Improve User Experience

Jeff Gothelf (Autor)

Josh Seiden (Herausgeber)

Buch | Softcover

152 Seiten

2013
O'Reilly Media, Inc, USA (Verlag)
978-1-4493-1165-0 (ISBN)

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The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.

Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.

Frame a vision of the problem you’re solving and focus your team on the right outcomes
Bring the designers’ toolkit to the rest of your product team
Share your insights with your team much earlier in the process
Create Minimum Viable Products to determine which ideas are valid
Incorporate the voice of the customer throughout the project cycle
Make your team more productive: combine Lean UX with Agile’s Scrum framework
Understand the organizational shifts necessary to integrate Lean UX

Jeff Gothelf is a user experience designer, Lean UX advocate, frequent public speaker and blogger based in metro NYC. He has spent his career designing elegant, efficient and sophisticated experiences for clients big and small. He is currently the Director of User Experience at TheLadders.com where he helps jobseekers and recruiters make meaningful connections with each other. Previously Jeff helped shape the designs of AOL, Webtrends and Fidelity.

Introduction and Principles
Chapter 1 Why Lean UX?
Chapter 2 Principles
The Three Foundations of Lean UX
Principles
Wrapping Up: Principles
Process
Chapter 3 Vision, Framing, and Outcomes
Assumptions
Hypotheses
Outcomes
Personas
Features
Assembling Your Subhypotheses
Conclusion
Chapter 4 Collaborative Design
Collaborative Design in Practice
Design Studio
Style Guides
Case Study
Collaborating with Geographically Distributed Teams
Wrapping Up: Collaborative Design
Chapter 5 MVPs and Experiments
About MVPs and Experiments
The Focus of an MVP
Creating an MVP
What Should Go Into My Prototype?
Putting It All Together: Using a Prototype MVP
Types of Non-Prototype MVPs
Hybrids and Creativity
Conclusion
Chapter 6 Feedback and Research
Continuous and Collaborative
Case Study: Three Users Every Thursday at Meetup
Monitoring Techniques for Continuous, Collaborative Discovery
Conclusion
Making It Work
Chapter 7 Integrating Lean UX and Agile
Some Definitions
Beyond Staggered Sprints
Building Lean UX into the Rhythm of Scrum
Participation
Design Is a Team Sport: Knowsy Case Study
Beyond the Scrum Team
Conclusion
Chapter 8 Making Organizational Shifts
SHIFT: Outcomes
SHIFT: Roles
SHIFT: New Skills for UX Designers
SHIFT: Cross-Functional Teams
SHIFT: Small Teams
SHIFT: Workspace
SHIFT: No More Heroes
No More BDUF, Baby
SHIFT: Speed First, Aesthetics Second
SHIFT: Value Problem Solving
Shift: UX Debt
SHIFT: Agencies Are in the Deliverables Business
SHIFT: Working with Third-Party Vendors
SHIFT: Documentation Standards
SHIFT: Be Realistic about Your Environment
SHIFT: Managing Up and Out
A Last Word
Conclusion
Appendix

Erscheint lt. Verlag	9.4.2013
Verlagsort	Sebastopol
Sprache	englisch
Maße	152 x 229 mm
Gewicht	354 g
Einbandart	kartoniert
Themenwelt	Informatik ► Software Entwicklung ► Agile Software Entwicklung
Themenwelt	Informatik ► Web / Internet ► Web Design / Usability
ISBN-10	1-4493-1165-2 / 1449311652
ISBN-13	978-1-4493-1165-0 / 9781449311650
Zustand	Neuware