Archetypes in Branding
A Toolkit for Creatives and Strategists
Seiten
2023
How Design Books (Verlag)
978-1-4403-0818-5 (ISBN)
How Design Books (Verlag)
978-1-4403-0818-5 (ISBN)
Creating a successful design that meets client objectives and expectations depends mainly on communication between designer and client. The 60 archetypes cards are designed to help both parties choose a strategic and visual direction for new projects by focusing on brand archetypes and breaking them down into key words and images.
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: *Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers *Forge relationships with the myriad stakeholders that affect your business *Empower your team to access their creativity and innovate with integrity Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: *Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers *Forge relationships with the myriad stakeholders that affect your business *Empower your team to access their creativity and innovate with integrity Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Margaret Pott Hartwell is a strategist, coach, teacher, speaker, and writer. She adapted the concepts and created the content for the book and the deck of cards (www.archetypesinbranding.com). Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business in both the U.S. and the U.K. Margaret holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology.
Erscheint lt. Verlag | 9.11.2023 |
---|---|
Verlagsort | Ohio |
Sprache | englisch |
Maße | 248 x 273 mm |
Gewicht | 1334 g |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Mathematik / Informatik ► Informatik ► Grafik / Design | |
ISBN-10 | 1-4403-0818-7 / 1440308187 |
ISBN-13 | 978-1-4403-0818-5 / 9781440308185 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Schritt für Schritt zu Vektorkunst, Illustration und Screendesign
Buch | Hardcover (2023)
Rheinwerk (Verlag)
39,90 €
Fit für Studium und Ausbildung
Buch | Softcover (2022)
Rheinwerk (Verlag)
24,90 €
Die Kreativmaschine. Next Edition
Buch | Softcover (2024)
Verlag Hermann Schmidt
40,00 €