Social Media and Public Relations

Eight New Practices for the PR Professional

Deirdre Breakenridge (Autor)

Buch | Softcover

176 Seiten

2012
Pearson FT Press (Verlag)
978-0-13-298321-1 (ISBN)

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In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Deirdre K. Breakenridge is Chief Executive Officer of Pure Performance Communications, a strategic communications and technology consulting firm in the New York Metro area. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. As a five-time published author and entrepreneur, Breakenridge travels worldwide, speaking to corporations and associations on the changing media landscape and the integration of public relations, marketing, and social media. She is an avid blogger at PR 2.0 Strategies and the cofounder of #PRStudChat, a dynamic Twitter community dedicated to educating PR practitioners, students, and educators. Her other books include Putting the Public Back in Public Relations; PR 2.0 New Media, New Tools, New Audiences; and The New PR Toolkit.

Introduction: When Social Media Meets PR, Communication Unites with Technology
Chapter 1 PR Practice #1: The PR Policymaker
Chapter 2    New Practice #2: The Internal Collaboration Generator
Chapter 3    New Practice #3: The PR Technology Tester
Chapter 4    New Practice #4: The Communications (COMMS) Organizer
Chapter 5    New Practice #5: The Pre-Crisis Doctor
Chapter 6 New Practice #6: The Relationship Analyzer
Chapter 7 New Practice #7: Reputation Task Force Member
Chapter 8 New Practice #8: Master of the Metrics
Chapter 9 Using Your New PR Practices to Become an Influencer and Change Agent
Chapter 10 The Future of PR and Social Media
Appendix    The Social Media Strategy Wheel

Erscheint lt. Verlag	17.5.2012
Verlagsort	NJ
Sprache	englisch
Maße	154 x 228 mm
Gewicht	252 g
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
	Sozialwissenschaften ► Kommunikation / Medien
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-13-298321-4 / 0132983214
ISBN-13	978-0-13-298321-1 / 9780132983211
Zustand	Neuware