Eric Sink on the Business of Software (eBook)
XIV, 320 Seiten
Apress (Verlag)
978-1-4302-0143-4 (ISBN)
Eric.Weblog() has 50,000 regular users; consistently included on the list of the most popular feeds in bloglines.com
Sink founded a company that was named to the Inc 500
Book explains tough topics like marketing and hiring, in terms that programmers understand-all sprinkled with a touch of humor
Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading vendor of version control tools. In 2002, SourceGear was honored by Inc. magazine as one of the 500 fastest-growing private companies in America.
Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers-particularly those programmers who are small independent software vendors.Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.
Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading vendor of version control tools. In 2002, SourceGear was honored by Inc. magazine as one of the 500 fastest-growing private companies in America.
What Is a Small ISV?
Whining by a Barrel of Rocks
Starting Your Own Company
Finance for Geeks
Exploring Micro-ISVs
First Report from My Micro-ISV
Make More Mistakes
Small ISVs: You Need Developers, Not Programmers
Geeks Rule and MBAs Drool
Hazards of Hiring
Great Hacker != Great Hire
My Comments on “Hitting the High Notes”
Career Calculus
Finding a Product Idea for Your Micro-ISV
Marketing Is Not a Post-processing Step
Choose Your Competition
Act Your Age
Geek Gauntlets
Be Careful Where You Build
The Game Is Afoot
Going to a Trade Show
Magazine Advertising Guide for Small ISVs
Tenets of Transparency
Product Pricing Primer
Closing the Gap, Part 1
Closing the Gap, Part 2
| Erscheint lt. Verlag | 20.12.2006 |
|---|---|
| Zusatzinfo | XIV, 320 p. |
| Verlagsort | Berkeley |
| Sprache | englisch |
| Themenwelt | Mathematik / Informatik ► Informatik ► Software Entwicklung |
| Schlagworte | Advertising • business • Competition • Finance • Marketing • Pricing • Software • Trade |
| ISBN-10 | 1-4302-0143-6 / 1430201436 |
| ISBN-13 | 978-1-4302-0143-4 / 9781430201434 |
| Haben Sie eine Frage zum Produkt? |
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