Enterprise Management with SAP SEM™/ Business Analytics (eBook)

Foreword to the Second Edition 5
Foreword to the First Edition 5
Table of Contents 8
1 Current Problems and Requirements 11
1.1 Current Problems 11
1.2 Requirements 17
2 Business Management Background 19
2.1 Tasks of Strategic and Operational Enterprise Management 19
2.2 Value-Based Management 28
2.3 Stakeholder Approach 37
2.4 Customer Relationship Management 38
2.5 Risk Management 40
3 Business Management Instruments 45
3.1 Instruments for Strategic Enterprise Management 45
3.2 Instruments for Operational Enterprise Management 55
3.3 Instruments for Combined Strategic and Operational Enterprise Management 62
4 Information Technology Instruments 77
4.1 Data Warehouse (Information Warehouse) 77
4.2 Online Analytical Processing (OLAP) 79
4.3 Business Intelligence 81
4.4 Analytical Application Systems 83
4.5 Internet 85
4.6 Personalized Enterprise Portals 86
5 Components of the SAP Solution 87
5.1 General Overview 87
5.2 Strategic Enterprise Management 95
5.3 Business Analytics 152
6 Case Studies 183
6.1 Empresas Polar 183
6.2 Henkel Surface Technologies 187
6.3 Norwegian Defense 190
6.4 Siemens 193
7 Conclusion 197
7.1 Interview with David P. Norton 197
7.2 Summary and Outlook 201
Abbreviations and Acronyms 205
Bibliography 209
Glossary 217
Index 223