Speedlights & Elephants

Since graduating from Leeds University in 1997, Eddie Yu has been involved in various entrepreneurial activities throughout his career, and eventually having built up a part-time business between 2001-2003, he went full time in 2004 with Lady Luck Media Ltd.Before then, he worked for British Aerospace, FNX Ltd and Derivatech Ltd, where he consulted for top tier banks such as Bank of America, ABM Amro and Bank of China.At the beginning, the company was creating websites for various small clients, but the main focus was through a niche opportunity called affiliate marketing. Eddie quickly identified that this new marketing strategy would change online marketing and traditional marketing at a fundamental level, so he took the opportunity and committed to making it work.Since then, Lady Luck Media has become a highly skilled niche company focussing on search engine optimisation, high impact conversion strategies and low expenditure high yield traffic campaigns. From 2004 to the present day, Eddie has personally generated over GBP5m revenue for his clients by using these new online marketing tools and strategies.In 2008, the company took another focus to engage and help other entrepreneurs to create the kind of success that Eddie had created from a starting budget of zero. His personal learning and growth also took him into the coaching fields where he trained in Neuro-Linguistic Programming, and is now a Master NLP Practitioner. Incorporating all the training and lessons learnt, Eddie is passionate about helping others and this has lead to his involvement with non-profit organisations. Eddie firmly believes that with social entrepreneurship and technological advancements we can create a world without offices and impact climate change for the betterment of our planet.