The Routledge Companion to Digital Consumption

Russell W. Belk is Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University, Canada. He is past President of the International Association of Marketing and Development and is a Fellow, past President and Film Festival co-founder of the Association for Consumer Research. He also co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference. He has received the Paul D. Converse Award and the Sheth Foundation/Journal of Consumer Research Award for Long-Term Contribution to Consumer Research. His research involves the meanings of possessions, collecting, gift-giving, materialism, sharing and global consumer culture. Rosa Llamas is Associate Professor of Marketing at the School of Business, University of León, Spain. Her research interests include the meaning of luxury, materialism, transformative consumer research and global consumer culture. Her work is often cultural, visual, qualitative and interpretive and has been conducted in varied cultural settings.

Part I: What’s Digital? 1. Living in a Digital Age 2. Digitizing Physical Objects in the Home 3. The Digital Consumer 4. The Posthuman Consumer Part II: Representing the Self and Others 5. Blogs 6. Fashion Blogging 7. From Free Form to Templates: The Evolution of Self-Presentation in Cyberia Part III: Researching the Digital Consumer 8. The Mobile Phone and its Truncated Txt: An Essential Lifestyle Accessory 9. Netnography and the Digital Consumer: The Quest for Cultural Insights 10. The Rise of the Customer Database: From Commercial Surveillance to Customer Production 11. Researching Children in a Digital Age: Theoretical Perspectives and Observations from the Field 12. New Forms of Digital Marketing Research Part IV: Communicating, Interacting and Sharing 13. How Non-Western Consumers Negotiate Competing Ideologies of Sharing through the Consumption of Digital Technology 14. Virtually 'Secret' Lives in 'Hidden' Communities 15. Crowdsourcing 16. Interactive Online Audiences 17. Dating on the Internet Part V: Seeking Information and Shopping 18. Medicine 2.0 and Beyond: From Information Seeking to Knowledge Creation in Virtual Health Communities 19. Stock Trading in the Digital Age: Speed, Agency and the Entrepreneurial Consumer 20. Digital Virtual Consumption as Transformative Space 21. Consumer Decision Making in Online and Offline Environments Part VI: Playing, Praying, Entertaining and Educating 22. Value Co-Creation in Virtual Environments 23. "I don't really know where the Money does, do You?": Online Gambling and the Naive Screenager 24. Viral Propagation of Consumer- or Marketer-Generated Messages 25. Digital Fandom: Mediation, Remediation and Demediation of Fan Practices 26. Online Games: Consuming Experiencing and Interacting in Virtual Worlds 27. The Brick Testament: Religiosity among the Adult Fans of Lego Part VII: Issues of Concern in Society and Culture 28. Surveilling Consumers: The Social Consequences of Data Processing on Amazon.com 29. Online Privacy: Concepts, Issues and Research Avenues for Digital Consumption 30. Self-Disclosure 31. Consumer Activism 2.0: Tools for Social Change 32. Jack of all Trades, Master of...Some?: Multitasking in Digital Consumers 33. Gender Roles and Gender Identification in Relation to Media and Consumption 34. Online Consumer Movements 35. The Digital Consumption of Death: Reflections on Virtual Mourning Practices on Social Network Sites 36. Consumer (Dis)Trust Online 37. Afterword: Consuming the Digital