Basics Typography 02: Using Type
AVA Publishing SA (Verlag)
978-2-940411-55-9 (ISBN)
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Basics Typography 02: Using Type is a wide ranging and practical guide to typography.
The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises.
Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.
Michael Harkins has worked as a director within a graphic design company and has had work published and exhibited nationally. He is currently course leader for MA Graphic Design at the University of Portsmouth, UK, and a Fellow of the Higher Education Academy.
Contents. Introduction. Understanding type: Defining Typography; Design task 1 - Looking at type; The language of typography. Preparing to use type: Understanding the design problem; Planning your work; Grid systems; Design task 2 - Find the grid. Working with type: Selecting typefaces; Typography in layouts; The typographic area; Type arrangement; Pure type; Type and image; Type as image; Creating hierarchy; Legibility and readability; Design task 3 - Creating a simple poster. Detailing typography: Type specifics; Fine-tuning type; Design task 4 - Spaced out; Practising typographic etiquette. Typography and technology today: Type and appropriate software. Conclusion. Bibliography. Glossary. Index. Acknowledgements and credits. Working with ethics.
| Reihe/Serie | Basics Typography |
|---|---|
| Zusatzinfo | 200 colour illus |
| Verlagsort | Lausanne |
| Sprache | englisch |
| Maße | 160 x 230 mm |
| Gewicht | 532 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 2-940411-55-7 / 2940411557 |
| ISBN-13 | 978-2-940411-55-9 / 9782940411559 |
| Zustand | Neuware |
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