Visual Research
AVA Publishing SA (Verlag)
978-2-940411-60-3 (ISBN)
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Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.
Ian Noble has worked as an editorial designer and design writer. He is now director of research and postgraduate programs within the School of Graphic Design at the London College of Communication, UK. Russell Bestley recently completed a PhD on the second generation of UK punk and graphic design. He is a senior lecturer at the London College of Communication, UK.
Foreword. Introduction. How and why?: Research Methodologies; Process and Product; Design Commentators; Key Concepts: The Designer as Author. Design Literacy: Visual literacy in Design Practice; Case Study 01- Visual Grammar; Key Concepts: Connotation and Denotation; Exercises: Design Literacy. Analysis and Proposition: Research and Design; Feedback and Evaluation; Language and Identities; Key Concepts- Rhetoric; Case Study 02- Emotionally Vague; Case Study 03-Bibliospot; Key Concepts-Structuralism and Semiotics; Exercises- Design Analysis. Theory in Practice: Engaging with Visual Research; Graphic Authorship; Key Concepts- Post-structuralism; Case Study 04- The English; Case Study 05- An Inventory of Loss; Key Concepts- Rubbish Theory; Exercises- The Practice of Theory. Audience and Message: Receiving End; The Construction of Meaning; Two-way Communication; Case Study 06- Hybrid Novels; Case Study 07- Cypriot Identity; Key Concepts- Fitness Landscape; Exercises- Are you receiving me?. Process and Materials: Practical Considerations; Tactility and Usability; Case Study 08- Mary; Case Study 09- Message as Flux; Key Concepts- Affordance; Exercise- Text Messages. Synthesis: The Process of Synthesis; Case Study 10- Memorial; Case Study 11- Happiness - todayifeel; Key Concepts- Modernism and Postmodernism; Exercises- Practical Methods. Appendices: Acknowledgements; Further Reading; Index; Picture Credits.
Erscheint lt. Verlag | 24.10.2011 |
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Reihe/Serie | Required Reading Range |
Zusatzinfo | 250 colour illus |
Verlagsort | Lausanne |
Sprache | englisch |
Maße | 220 x 300 mm |
Gewicht | 1114 g |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Mathematik / Informatik ► Informatik ► Grafik / Design | |
ISBN-10 | 2-940411-60-3 / 2940411603 |
ISBN-13 | 978-2-940411-60-3 / 9782940411603 |
Zustand | Neuware |
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