Successful Freelancing for Web Designers
John Wiley & Sons Inc (Verlag)
978-1-119-99273-8 (ISBN)
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Make your freelance business a success. Being a great Web designer or developer is one thing - running a successful freelance business another. Whether you already have experience working in a design firm or have just graduated from design school, being self-employed entails a number of tasks that you most likely haven't had to deal with so far. As a freelance Web designer, you also have to be a project manager, office administrator, accountant, controller, and IT expert. Written by some of the best in the business, "Successful Freelancing for Web Designers" incorporates some of the very best of "Smashing Magazine's" features on working as a freelance web professional. Topics covered include: Basic Skills of Freelance Web Designers, Communication with Client and Partners; Marketing - Convincing Strategies for Freelancers; and, Contract and Pricing. "Successful Freelancing for Web Designers" will help you avoid common pitfalls while giving you the knowledge and confidence to set up and run your own successful freelancing business.
PREFACE. PART I: BASIC SKILLS OF FREELANCE WEB DESIGNERS. Chapter 1: Essential Habits of an Effective Professional Freelancer. Chapter 2: Common Questions of Web Designers. Chapter 3: The Designer Who Delivers. Chapter 4: Critical Mistakes Freelancers Make. Chapter 5: The Importance of Customer Service. Chapter 6: Creatively Handling the Admin Side of Freelancing. Chapter 7: Pitching Like a Pro. Chapter 8: The Finances of Freelancing. PART II: COMMUNICATION WITH CLIENTS AND PARTNERS. Chapter 9: How to Identify and Deal with Different Types of Clients. Chapter 10: How to Improve Designer-Client Relationships. Chapter 11: How to Communicate Effectively with Developers. Chapter 12: How to Educate Your Clients on Web Development. Chapter 13: How to Explain to Clients That They Are Wrong. Chapter 14: How to Respond Effectively to Design Criticism. Chapter 15: How to Persuade Your Users, Boss, or Clients. Chapter 16: How to Create the Perfect Client Questionnaire. PART III: MARKETING: EFFECTIVE STRATEGIES FOR FREELANCERS. Chapter 17: Getting Clients: Approaching the Company. Chapter 18: Converting Prospects into Clients. Chapter 19: Marketing Rules and Principles for Freelancers. Chapter 20: How Many Ideas Do You Show Your Clients? PART IV: CONTRACTS AND PRICING. Chapter 21: Freelance Contracts: Do's and Don'ts. Chapter 22: What's in a Price: Guidelines for Pricing Web Designs. Chapter 23: Quality-Price Ratio in Web Design. INDEX.
| Reihe/Serie | Smashing Magazine Book Series |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 155 x 229 mm |
| Gewicht | 372 g |
| Einbandart | Paperback |
| Themenwelt | Informatik ► Office Programme ► Outlook |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Schlagworte | Web Design |
| ISBN-10 | 1-119-99273-7 / 1119992737 |
| ISBN-13 | 978-1-119-99273-8 / 9781119992738 |
| Zustand | Neuware |
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