Microsoft Excel 2010 Data Analysis and Business Modeling

Guided by award-winning business professor Wayne Winston, you'll master the data analysis and modeling techniques in Excel 2010 that help you transform data into bottom-line results.

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Master the business modeling and analysis techniques that help you transform data into bottom-line results. For more than a decade, Wayne Winston has been teaching corporate clients and MBA students the most effective ways to use Excel to solve business problems and make better decisions. Now this award-winning educator shares the best of his expertise in this hands-on, scenario-focused guide—fully updated for Excel 2010!

Use Excel to solve real business problems—and sharpen your edge!




Model investment risks and returns
Analyze your sales team’s effectiveness
Create best, worst, and most-likely case scenarios
Compare lease vs. buy, and calculate loan terms
See how price, advertising, and seasonality affect sales
Manage inventory with precision
Quantify the value of customer loyalty
Calculate your break-even number and ROI
Maximize scheduling efficiency
Express “home-field advantage” in real numbers
Project company growth, predict election results, and more!
Plus—introduce yourself to PowerPivot for Excel

Your companion web content includes:


Downloadable eBook
Hundreds of scenario-based practice problems
All the book’s sample files—plus customizable templates