Rating the Audience - Prof. Mark Balnaves, Prof. Tom O'Regan, Dr. Ben Goldsmith

Rating the Audience

The Business of Media
Buch | Hardcover
288 Seiten
2011
Bloomsbury Academic (Verlag)
978-1-84966-342-7 (ISBN)
109,95 inkl. MwSt
This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.
Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.
Offering the first real comparative study, it will be critical for media students and professionals.

Professor Mark Balnaves is Senior Research Fellow in New Media, in the Department of Internet Studies in the School of Media, Culture and Creative Arts, Curtin University of Technology, Australia. Professor Tom O'Regan was the Head of the School of English, Media Studies and Art History at University of Queensland from 2005-2008, Director of the Australian Key Centre for Cultural and Media Policy (1999-2002, Griffith University) and the Centre for Research in Culture and Communication (1996-1998, Murdoch University). In 2002 he was elected a Fellow of the Australian Academy of Humanities. From 2002-2003 he was the Australian UNESCO-Orbicom Professor of Communication. Ben Goldsmith is a Research Fellow at the University of Queensland.

Why the Ratings are Important; The Convention; The Panel and the Survey; The Audit; The Technologies of Counting; The Ratings Provider; The Networks (and Broadcasters); Advertisers and Planners; The Audience; The Critics; The Future of Ratings

Erscheint lt. Verlag 21.10.2011
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Gewicht 585 g
Themenwelt Mathematik / Informatik Informatik Web / Internet
Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Sozialwissenschaften Soziologie
Wirtschaft
ISBN-10 1-84966-342-4 / 1849663424
ISBN-13 978-1-84966-342-7 / 9781849663427
Zustand Neuware
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