Website Design and Development
John Wiley & Sons Ltd (Verlag)
978-0-470-88952-7 (ISBN)
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A helpful book-and-video package for building and maintaining a successful Web site How do you know that you've done everything possible to create a unique, enriching, and successful Web site, particularly when you're hiring others to do it? With Website Design and Development, you'll feel confident that you ve exhausted every facet of building a Web site. The clever question-and-answer format walks you through easily overlooked details, acting as a virtual consultant. You ll get clear, easy-to-follow advice on everything from finding a host, design and layout, creating content, marketing, to staying secure. Each question features a rating as to how critical it is to the welfare of the site, allowing you to pick and choose where to spend your time and money, and the answers contain helpful illustrations as well as action points. In addition, your learning experience is further enhanced by the high-quality accompanying video. * Contains professional advice for creating and maintaining a successful Web site * Features an accompanying video that offers additional examples, commentary, and advice for each question.
* Lists questions you should ask yourself or your web developer and then presents clear, concise answers as well as helpful checklists * Rates each topic as to its importance in the grand scheme of your Web site so that you can determine how to spend your time and money Website Design and Development answers the essential questions that need to be asked before creating a Web site.
George Plumley has been helping individuals and small-business owners build top-notch websites since 1995, and his outstanding training videos are his signature. He is the author of WordPress 24-Hour Trainer, also published by Wiley.
Introduction xiii Chapter 1 Domain Names 1 1. Have You Thought of a Good Domain Name for Your Website? 2 2. Do You Need Multiple Domain Names? 4 3. How Much Should You Pay for a Domain? 6 4. Do You Know What Makes a Good Domain Registrar? 9 5. Who Will Register Your Domain and in Whose Name? 11 Chapter 2 Web Hosting 13 6. Do You Need to Find a Web Hosting Provider for Your Site? 14 7. What Is the Difference between a Web Hosting Provider and an ISP? 17 8. How Reliable Is the Web Hosting Provider? 19 9. What Kind of Support Does the Web Hosting Provider Offer? 21 10. Does the Web Hosting Provider Have a Good Hosting Control Panel? 23 11. What Type of Server and Which Operating System Do You Require? 26 12. Does Your Website Have Specific Software Requirements? 28 13. How Much Storage Space and Bandwidth Do You Need for Your Site? 30 14. How Much Should You Be Paying for Web Hosting? 33 15. Do You Have a Strong Hosting Username and Password? 35 Chapter 3 E-mail 37 16. Should Your E-mail Be on a Separate Server from Your Website? 38 17. Does Your E-mail Address Use Your Domain Name? 40 18. Can You Easily Manage E-mail through Your Web Hosting Provider? 42 19. Can You Access Your Domain E-mail through a Web Browser? 44 20. Do You Need an E-mail Account or an E-mail Alias? 47 Chapter 4 Design and Layout 49 21. Who Will Design Your Site? 50 22. Will the Design of Your Site Support Your Content or Distract from It? 52 23. Will Your Site Layout Make Your Content Clear? 55 24. What Will Be the Width and Height of Your Website? 58 25. How Will the Design of the Text Make Your Content Clear? 60 26. Will Images Be Used Effectively in Your Design? 63 27. Will Your Design Make Good Use of White Space? 65 28. How Will Your Site Design Use Color? 68 29. Will the Background of Your Site Help Focus the Content or Distract from It? 70 30. How Will Elements within Content Be Set Off from the Body Text? 73 31. Will Your Site Design Display Well in Different Browsers? 76 32. Will Your Site Design Display Well on Mobile Devices? 79 33. Will the Design of Your Site Navigation Complement or Clutter Your Site? 82 34. Will You Be Using Animation in Your Design? 84 Chapter 5 User Experience 87 35. Will Your Navigation Menus Be Easy to Use? 88 36. Will Your Site Load Quickly? 93 37. Will Visitors Easily Know How to Stay in Touch with You? 95 38. Will Your Site Use Popups? 98 39. Will Your Forms Be Easy to Use? 101 40. What Happens If a Page on Your Site Does Not Exist? 104 41. How Easily Will Your Pages Print? 106 42. How User-Friendly Will Your Links Be? 109 43. Will Your Site Have Special Requirements for Certain Features to Work? 111 44. Could You Hide Some Content or Options to Reduce Visual Clutter? 113 45. How Easily Will Visitors Find Important Details Specific to Your Site? 116 46. How Will You Test the User-Friendliness of Your Site? 118 Chapter 6 Construction 121 47. Will Your Site Be Static or Dynamic? 122 48. Will Your Site Be Built with a Content Management System (CMS)? 124 49. Will You Use Tables or Style Sheets to Lay Out Your Site? 126 50. How Effectively Will Style Sheets Be Used on Your Website? 129 51. What Tools Will Be Needed for Building a Site or Its Content? 131 52. Will Your HTML Be Bloated? 134 53. Will Your Site Files Be Clearly Organized? 137 54. Will Your Nontext Files Use the Proper File Types? 140 55. Which Languages Other Than HTML Will You Use to Build Your Site? 143 Chapter 7 Content 145 56. Will Your Content Serve Your Site s Purpose? 146 57. Will Your Content Be Easily Accessible? 148 58. Will the Content of Each Page Have a Single Focus? 151 59. Will Your Written Content Be Correct, Clear, and Well Structured? 153 60. How Effectively Will Your Content Use Links? 158 61. Will You Effectively Use Images in Your Content? 160 62. How Will You Use Video or Audio in Your Content? 164 63. Will Your Site Use a Splash Page? 167 64. What Content Will Be On Your Home Page? 170 65. What Basic Content Pages Will Be On Your Site? 174 66. Will You Be Blogging On Your Site? 183 67. Will You Be Selling Online? 185 Chapter 8 Marketing and Promotion 191 68. Do You Have a Web Marketing Plan? 192 69. How Will You Build Your E-mail List? 194 70. How Will You Market Yourself Using E-mail? 198 71. How Will You Manage Your Mailing List? 202 72. Which Social Media Will You Use to Promote Yourself? 205 73. How Will You Use Social Media to Promote Yourself? 207 74. How Will You Integrate Your Site with Social Media? 209 75. How Will Your Site Promote Itself? 211 76. Do You Have a Plan for Getting Important Sites to Link to You? 213 77. Do You Have Content You Can Offer to Other Sites? 216 78. Are You Willing to Get in Front of the Public Online or Off? 218 79. Will Paid Online Advertising Be Part of Your Marketing Plan? 220 80. Is Affiliate Marketing Something You Could Use? 225 81. What Free Forms of Advertising and Promotion Will You Use Online? 228 82. How Will You Be Promoting Your Site Offline? 231 83. How Do You Plan to Track Website Visitors and Marketing Results? 233 Chapter 9 Search Engine Optimization 237 84. What Are Your Search Engine Expectations? 238 85. How Do You Plan to Research Useful Keywords for Your Site? 240 86. Will Your Pages Have the Hidden HTML Tags Necessary for Search Engines? 243 87. Will Your Content Be Search Engine Friendly? 247 88. Will Your Search Engine Strategy Cover Specialty Searches? 252 89. Will Your Links to and from Other Sites Be Search Engine Friendly? 257 90. Do You Know What Your Site Will Look Like to Search Engines? 261 91. Will the HTML Code for Your Site Be Search Engine Friendly? 264 92. Will You Need to Hire Anyone to Help Optimize Your Site for Search Engines? 266 Chapter 10 Housekeeping and Security 269 93. How Will You Back Up Your Site? 270 94. Will You Be Regularly Checking Your Site s Functionality? 277 95. Do You Have a Plan for Updating Site Content? 279 96. Will You Routinely Check Your Contact Information? 282 97. Will You Have Content You Can t Afford to Have Stolen? 284 98. Will Your Site Administration Be Securely Accessed? 288 99. Will You Be Collecting Sensitive Visitor Information on Your Site? 292 100. How Will You Protect Your Site from Attacks? 295 Appendix A Resources 297 Appendix B Glossary 315 Appendix C What's on the DVD? 331 Index 335
| Erscheint lt. Verlag | 19.11.2010 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | Chichester |
| Sprache | englisch |
| Maße | 187 x 234 mm |
| Gewicht | 646 g |
| Einbandart | Paperback |
| Themenwelt | Informatik ► Web / Internet ► Web Design / Usability |
| ISBN-10 | 0-470-88952-7 / 0470889527 |
| ISBN-13 | 978-0-470-88952-7 / 9780470889527 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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