Becoming a Graphic Designer

STEVEN HELLER served as senior art director of the New York Times Book Review. He is currently co-chair of the School of Visual Arts MFA design program as well as Editor of the AIGA Journal of Graphic Design. He has written over 130 books on design and has been a contributor or contributing editor to nearly twenty-five magazines, including Print, Eye, and Baseline. He writes the "Visuals" column for the New York Times Book Review and "Graphic Content" for T: The New York Times Style Magazine online. TERESA FERNANDES is the principal of TFD Studio in Connecticut and an art director at The Taunton Press, Inc.

Preface. Introduction. So You Want to Be a Graphic Designer? On Being an Influence. Milton Glaser. The Quotable Designer. The Ideal Employee. SECTION ONE: Design Specialties. I. Editorial. II. Corporate Design. III. Book Design. IV. Music/CDs. V. Information Design. VI. Advertising and Branding. VII. Environmental. VIII. Interaction. IX. Motion. X. Type and Lettering. The Quotable Designer. Advice to Aspiring Designers. SECTION TWO: Design Businesses. Freelancers. Small Studio. Partnerships. Medium Firm. Large Firm. The Quotable Designer. Major Infl uences. SECTION THREE: Design Options. Crossing Disciplines. Entrepreneurs. Authorship. The Quotable Designer. Design Personality. SECTION FOUR: Design Education. Undergraduate. Graduate School. Continuing Education. Art Schools and Colleges: A Selection. Appendix. Resources. Selected Bibliography. Recommended Reading. Index. Designers.