Blogging All-in-One For Dummies
John Wiley & Sons Ltd (Verlag)
978-0-470-57377-8 (ISBN)
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Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques* Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging* Helps new bloggers become active and productive members of the blogging community* Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications company (www.KeysplashCreative.com). She is the author of several books, including Google Blogger For Dummies. Gunelius also owns one of the leading blogs for business women, Women on Business (www.WomenonBusiness.com).
Introduction. Book I: Joining the Blogosphere. Chapter 1: Joining the Blogosphere. Chapter 2: Preparing to Start and Write a Blog. Chapter 3: Blogging Basics. Chapter 4: Blogging Rules and Ethics. Book II: Niche Blogging. Chapter 1: Understanding Niche Blogging. Chapter 2: Benefi ting from a Niche Blog Approach. Chapter 3: Choosing Your Niche. Chapter 4: Writing for Your Niche. Book III: Corporate and Business Blogging. Chapter 1: Starting a Business Blog. Chapter 2: Developing a Business Blog Marketing Plan. Chapter 3: Choosing Business Bloggers. Chapter 4: Writing a Business Blog. Chapter 5: Keeping Yourself and Your Company out of Trouble. Book IV: Choosing a Blogging Application. Chapter 1: Choosing a Blogging Application. Chapter 2: Finding the Right Blogging Application. Chapter 3: Taking a Look at WordPress. Chapter 4: Using Google Blogger. Chapter 5: Understanding TypePad. Book V: Blogging Tools. Chapter 1: Search Engine Optimization. Chapter 2: Measuring Blog Performance. Chapter 3: Editing and Finding Images. Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication. Chapter 5: Using Offl ine Blog Editors. Chapter 6: Creating a Podcast. Chapter 7: Creating a Vlog. Book VI: Promoting and Growing Your Blog. Chapter 1: Secrets to Blogging Success. Chapter 2: Building Community. Chapter 3: Social Networking. Chapter 4: Social Bookmarking. Chapter 5: Inviting or Being a Guest Blogger. Chapter 6: Hosting Blog Contests. Chapter 7: Joining Blog Carnivals. Book VII: Making Money from Your Blog. Chapter 1: Blog Advertising 101. Chapter 2: Publishing Contextual Ads. Chapter 3: Using Text Link Ads. Chapter 4: Placing Impression Ads. Chapter 5: Making Money with Affi liate Advertising. Chapter 6: Publishing Sponsored Reviews and Paid Posts. Chapter 7: Merchandising for Profit. Chapter 8: Displaying Ads in Your Blog's Feed. Chapter 9: Selling Ad Space Directly. Chapter 10: Benefi ting from Indirect Monetization Opportunities. Book VIII: Microblogging with Twitter. Chapter 1: Getting the Short Story with Microblogging. Chapter 2: Getting Started with Twitter. Chapter 3: Getting More out of Twitter. Chapter 4: Using Third-Party Twitter Applications. Glossary. Index.
| Verlagsort | Chichester |
|---|---|
| Sprache | englisch |
| Maße | 187 x 233 mm |
| Gewicht | 1138 g |
| Einbandart | Paperback |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| ISBN-10 | 0-470-57377-5 / 0470573775 |
| ISBN-13 | 978-0-470-57377-8 / 9780470573778 |
| Zustand | Neuware |
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