Never Use White Type on a Black Background

Anneloes van Gaalen is a writer, enterpreneur and all-round creative. After receiving her MA and MPhil in English, American Studies and Cultural Analysis, Anneloes van Gaalen started writing for a wide variety of international publications including Wired Magazine, Dazed & Confused, ID Magazine and Surface. She also worked as editor-in-chief of LE COOL magazine Amsterdam. These days she writes for Amsterdam-based newspaper Het Parool. Anneloes van Gaalen has written several books on (street) art, design, fashion, advertising, branding, new media and travel. She wrote and edited the popular Ridiculous Rules books and Indie Brands.