Blogging

Jill Walker Rettberg is Associate Professor at the University of Bergen.

Acknowledgements. Introduction. Chapter 1: What is a Blog? . How to Blog. Three Blogs. Personal Blogs: Dooce.com. Filter blogs: Kottke.org. Topic-driven Blogs: Daily Kos. Defining Blogs. A Brief History of Weblogs. Chapter 2: From Bards to Blogs. Orality and Literacy. The Introduction of Print. Print, Blogging and Reading. Printed Precedents of Blogs. The Late Age of Print. A Modern Public Sphere?. Hypertext and Computer Lib. Technological Determinism or Cultural Shaping of Technology?. Chapter 3: Blogs, Communities and Networks. Social Network Theory. Distributed Conversations. Technology for Distributed Communities. Other Social Networks. Publicly Articulated Relationships. Colliding Networks. Emerging Social Networks. Chapter 4: Citizen Journalists? . Bloggers' Perception of Themselves. When it Matters Whether a Blogger is a Journalist. Objectivity, Authority and Credibility. First-hand Reports: Blogging from a War Zone. First-hand Reports: Chance witnesses. Bloggers as Independent Journalists and Opinionists. Gatewatching. Symbiosis. Chapter 5: Blogs as Narratives. Fragmented Narratives. Goal-Oriented Narrative. Ongoing Narration. Blogs as Self-Exploration. Fictions or Hoaxes? Kaycee Nicole and lonelygirl. Chapter 6: Blogging Brands. The Human Voice. Advertisements on Blogs. Micropatronage. Sponsored Posts and Pay-to-Post. Corporate Blogs. Engaging Bloggers. Corporate Blogging Gone Wrong. Chapter 7: The Future of Blogging. Implicit Participation. Perils of Personalised Media. References. Blogs mentioned.