Sell Like A Spy

An expert in sales and corporate espionage taps into the history of
intelligence-gathering and his own working relationships with former agents of
the CIA, FBI, and counterterrorism in this handbook of field-tested spycraft
strategies and government agency tactics to build relationships, persuade, and
sell anything.






Journalist,
entrepreneur, and corporate intelligence agent Jeremy Hurewitz knows that spies
are the world’s best salespeople. He’s built his career around former CIA case
officers, FBI agents, and other intelligence officers—people like Steve Romano,
former Chief Negotiator at the FBI; former Director of the Secret Service Mark
Sullivan; General Stanley McChrystal (Ret.), former commander of the Joint
Special Operations Command; and former member of the CIA’s Senior Intelligence
Service John Sipher. Drawing on in-depth interviews about their skillsets,
stunning anecdotes from the history of espionage, and science-backed principles
of emotional intelligence, Hurewitz has created a handbook of tradecraft lessons
and tactics that will strengthen readers’ ability to foster better
relationships, to persuade, and to sell anything—in business and everyday
life.  

Though a
spy’s targets may be odious—terrorists, criminals, corrupt diplomats, and
more—the agent’s focus is on cultivating relationships and understanding
people’s motivations to better persuade them to give something up: information,
hostages, money, or simply their feelings. Elicitation, Radical Empathy,
Disguise, and RPM (Rationalize, Project Blame, and Minimize Fault) are just a
few of the methods in Sell Like a Spy that readers can use as
sales professionals or people who simply want to connect more deeply with
friends and family.  

Packed
with interviews and anecdotes from intelligence officers of all stripes, and
with a foreword by Robert Grenier, former Director of the CIA’s
Counterterrorism Center, Sell Like a Spy puts James Bond in
its dust, offering a secret playbook of persuasion tactics from the real world
of the Secret Service, special forces, counterterrorism, and international
espionage.