50 Shades of Marketing - Walter Schönthaler

50 Shades of Marketing

Money for nothing and toilet paper for free
Buch | Hardcover
168 Seiten
2020
BoD – Books on Demand (Verlag)
978-3-7519-3361-2 (ISBN)
15,00 inkl. MwSt
"50 Shades of Marketing" is a satire novel about food discount and speculation with agricultural raw material. Under the surface, it is an analysis of some of the absurdities in the economy, written by an insider who was part of the system since more than three decades.The story is told by a 20 Eurocent coin and a 1 Eurocent coin. They had fallen to the floor of a checkout cashier and are now stuck in an invisible and hidden location, covered with dust, and with no hope to be rescued. The two coins, Koin, Sr. and Koin, Jr. tell the story, and they complain about the declining importance of cash currency, about the dominance of the financial industry and the stagnation of the real economy.

Walter Schönthaler was born in 1954 in Austria and grew up in a small, remote village named Oed [Engl.: Wasteland] in the alpine area of the Piesting-Valley. Walter was 14, when his father went bankrupt with the family-owned factory. In 1978, he graduated in business management at the University of Economics in Vienna and worked for more than 30 years as CEO and member of the executive boards of four well-known international food and beverage companies. Since 2014, he has been also writing essays and novels and worked as strategy consultant, academic researcher and adjunct professor for international and Austrian universities.

Erscheinungsdatum
Sprache englisch
Maße 140 x 221 mm
Gewicht 363 g
Themenwelt Literatur Comic / Humor / Manga Humor / Satire
Schlagworte derivates • Economic crisis • Finance Crisis • Marketing • Private Equity
ISBN-10 3-7519-3361-1 / 3751933611
ISBN-13 978-3-7519-3361-2 / 9783751933612
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
Kein Thriller (Auch wenn der Titel nach Horror klingt!)

von Sebastian Fitzek

Buch | Softcover (2023)
Droemer (Verlag)
16,99
neues vom Menschenverstand in hysterischen Zeiten

von Monika Gruber; Andreas Hock

Buch | Hardcover (2024)
Piper (Verlag)
22,00