Changing the Game (eBook)
296 Seiten
The University Press of Kentucky (Verlag)
978-0-8131-7956-8 (ISBN)
Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA's Corporate Partner Program, which employed companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. But few know his full story.
Changing the Game is the first complete account of the entrepreneur's professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.
lt;P>Jim Host is founder of Host Communications, Inc., a nationally renowned college sports marketing and association management company. He grew up in Kentucky and played baseball at the University of Kentucky before joining the Chicago White Sox farm system. Host served as the first executive director of Rupp Arena, founding chairman of the Kentucky Horse Park Commission, chairman of Louisville Arena Authority, and secretary of commerce for Kentucky. He received the Kentuckian of the Year Award from the Chandler Foundation, the Champion of Diversity Award from the Louisville Urban League, the Kentucky Broadcasters Distinguished Kentuckian Award, and honorary doctorates from the University of Kentucky, the University of Pikeville, and Kentucky State University.
Eric A. Moyen is associate professor and department head of Educational Leadership at Mississippi State University. He is the author of Frank McVey and the University of Kentucky: A Progressive President and the Modernization of a Southern University.
Preface"Growing Roots""Chasing Dreams""In Search of a New Dream""Exploring Life in Politics""Running for Office and Running a Business""Business in the Bluegrass and Beyond""Working in an Ever-Changing Environment""The NCAA and Corporate Sponsorships""Back to Kentucky and Bundled Rights""The Solid South": Expanding in the SEC"Surviving an Era of Crisis""My Last Great Pitch for the NCAA""A Time of Transition""The KFC Yum! Center"Epilogue
| Erscheint lt. Verlag | 10.3.2020 |
|---|---|
| Co-Autor | Eric A. Moyen |
| Zusatzinfo | 70 b&w halftones |
| Verlagsort | Lexington |
| Sprache | englisch |
| Maße | 150 x 150 mm |
| Themenwelt | Literatur ► Biografien / Erfahrungsberichte |
| Schlagworte | bundled rights • college basketball • college sports marketing • corporate sponsorships • KFC Yum! Center • March Madness • NCAA • NCAA corporate sponsorships • Rupp Arena • SEC • Southeastern Conference • Southwest Conference • University of Kentucky • Walter Byers |
| ISBN-10 | 0-8131-7956-4 / 0813179564 |
| ISBN-13 | 978-0-8131-7956-8 / 9780813179568 |
| Haben Sie eine Frage zum Produkt? |
EPUB (Adobe DRM)Kopierschutz: Adobe-DRM
Adobe-DRM ist ein Kopierschutz, der das eBook vor Mißbrauch schützen soll. Dabei wird das eBook bereits beim Download auf Ihre persönliche Adobe-ID autorisiert. Lesen können Sie das eBook dann nur auf den Geräten, welche ebenfalls auf Ihre Adobe-ID registriert sind.
Details zum Adobe-DRM
Dateiformat: EPUB (Electronic Publication)
EPUB ist ein offener Standard für eBooks und eignet sich besonders zur Darstellung von Belletristik und Sachbüchern. Der Fließtext wird dynamisch an die Display- und Schriftgröße angepasst. Auch für mobile Lesegeräte ist EPUB daher gut geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen eine
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen eine
Geräteliste und zusätzliche Hinweise
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
aus dem Bereich
