Playing For Keeps

During the 1990s basketball star Michael Jordan became famous as the world's most compelling and charismatic sportsman. During Jordan's reign the game transformed itself into an industry. The money was huge, and the players became celebrities. This is the story of Michael Jordan.

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This is a story about Michael Jordan, basketball and fame by America's most celebrated sportswriter. With the perspective of a great historian, the inside knowledge of a dogged sportswriter and the love of a fan, he chronicles the Jordan era describing the transformation of the sport and the man.