Now Media
Routledge (Verlag)
978-1-032-70432-6 (ISBN)
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Now Media provides a comprehensive view of the development of media and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with print, radio, and television, then moving to the ‘now’ media of today, and finally exploring possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, virtual reality, digital advertising, and the innovations that laid the groundwork for ‘now’ media. This fully updated fifth edition features new chapters on video games and the business of, and careers in, ‘now’ media. Discussions on rapidly evolving ‘now’ media stakeholders such as influencers and YouTubers are included, and attention is paid to AI throughout the book.
This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.
Norman J. Medoff, Ph.D., is professor emeritus in the School of Communication at Northern Arizona University. He has taught and served as an administrator at three different universities, produced numerous television and corporate video projects, and overseen the productions of many students. Dr. Medoff has authored articles in scholarly journals as well as trade and consumer magazines. He has also written textbooks on the Internet and mass media, television production, and electronic media. He is a past president of the Broadcast Education Association. Recently he was co-director of the Advanced Media Laboratory where students create virtual reality and augmented reality projects and compete on the NAU Esports team. Barbara K. Kaye (Ph.D., Florida State University) is professor in the School of Journalism & Media at the University of Tennessee-Knoxville. Her research focuses on the influence of digital content on media use and attitudes. She also studies the uses and effects of profanity on television programs. She has co-authored five textbooks, published 85 journal articles and book chapters, and presented her research at 110 academic conferences. But closest to her heart is teaching abroad in Italy, Austria, and Taiwan.
Preface
Acknowledgements
Chapter One: Opting Into ‘Now’ Media
Chapter Two: From Marconi to Mobile Listening
Chapter Three: Television: From Analog to Digital to 8K
Chapter Four: Radio and Television Programs and Programming
Chapter Five: Interconnected by the Internet
Chapter Six: Social Media: Private Conversations in Public Places
Chapter Seven: Digital Devices: Up Close, Personal, and Customizable
Chapter Eight: XR: Inside of Media, Inside the Mind
Chapter Nine: Video Games: Innovation and Interactivity
Chapter Ten: Feature Films: ‘The Movies’
Chapter Eleven: Advertising: From Clay Tablets to Digital Tablets
Chapter Twelve: Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?
Chapter Thirteen: How Now Media Work and Working in the Now Media
Chapter Fourteen: Now Media and You
Index
| Erscheint lt. Verlag | 2.6.2025 |
|---|---|
| Zusatzinfo | 34 Tables, black and white; 33 Line drawings, black and white; 230 Halftones, black and white; 263 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 210 x 280 mm |
| Gewicht | 453 g |
| Themenwelt | Kunst / Musik / Theater |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| ISBN-10 | 1-032-70432-2 / 1032704322 |
| ISBN-13 | 978-1-032-70432-6 / 9781032704326 |
| Zustand | Neuware |
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