Inside / Outside

For forty-five years, Malcolm Grear has played a vital role in the field of visual communication design as both designer and educator. He taught in the Rhode Island School of Design’s Graphic Design Department for 28 years and received numerous teaching and professional achievement awards, including the prestigious John R. Frazier Award for Excellence in Teaching. For his work in graphic design, Mr. Grear has received numerous awards from national and international organizations, including the American Institute of Graphic Arts, the International Center of Typographic Arts, and the Art Society of North America. In 1960, Grear established the highly respected design firm, Malcolm Grear Designers (MGD), known for its clean lines and clarity of vision. MGD has done memorable identity and print design work for a wide-range of clients, from the Metropolitan Opera to US Department of Health & Human Services to Scientific American and Hallmark Cards. Most notably, MGD was selected from 500 firms to design the "Look of the Games" for the 1996 Centennial Olympics in Atlanta, GA. 

Introduction
Acknowledgments
Graphic Design
My Training
STUDENT ASSIGNMENTS
The Form of a Maple Leaf
LETTERFORM STUDIES
Letters as Forms
The Form of a Letter
Free Form and Structure
Combining Free and Structured Forms
Letter Form on a 3-D Surface
2-D and 3-D Combinations
The Form of a Chair
2-D Chair Form to a 3-D Object
Chair Forms and Letterforms Combined
Field in Motion
Formal Qualities of a Letter
Form and Structure
Forms Progressing
A Structural Framework
Juxtaposing Images
Visual Connections
Overview
TEN STEPS
Steps, Sequence, Series
Function of a Hand Tool
Combining Visual Stories
Transforming a Letter
A Word’s Meaning Visualized
Visual Comparisons
Variations on a Theme
Analyzing Form
One to Ten
Essence of an Object
Containers/Contents
Type and image
LETTERFORMS AND TYPOGRAPHY
Typographic Form
Symbols/Signs
Graphic Standards Manual
Design Application

PROFESSIONAL PRACTICE
From School to Studio
From Student to Professional
Design as a Business
DESIGN COMMISSIONS
Visual Identity
Counterform/Form
Line, Weight, and Dimension
Visual Switch
Light and Tension
Interpretation
Dual Visual Meaning
Sun in Symbols
Expanded Meaning
Constantly Moving
Humor in Design
Crisis and Resolution
Manual of Graphics Standards
Non-Repetitive Identity
Welcome
Signs Without Words
Function Following Form
Variations on a Theme
Time, Space, and Position
Scale Relationship
Light and Shadow
Signs
Balance
Black and White
Black and Gray Called Black and White
Layering
One of a Kind
Visual Sympathy
Sequencing, Relating, and Pacing
A Constantly Changing Process
2-D Grid Structure
Horizontal and Vertical
Disguising the Grid
Exhibition Design
3-D Structure
Beyond Structure
A Complete Process
Doing This Book
A Way of Working
Learning to Listen
Other Lessons Learned
Joy
Coda
Index