The Fundamentals of Creative Design
AVA Publishing SA (Verlag)
978-2-940373-47-5 (ISBN)
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Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context. The text is supported by case studies from contemporary designers and practitioners, with insights from the creatives involved. Creative design, the book argues, is in something of a golden period. With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs.
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Introduction. How to get the most out this book. Formats & printing techniques: ISO paper sizes; Letterpress; Hot metal type; Print finishing; Image resolution; Choosing a page size. Layout: Layout; Golden section & Fibonacci numbers; baseline grid. Typography: Type; Kerning & ligatures; Leading; Hyphenation, justification & tracking; Modernism; Postmodernism; Anatomy of a typeface; Type personality; Type as image; Classification systems; Special characters; Frutiger's grid; Extended type families; Type detailing. Image: Colouring images; Bouncers/shiners; Ink trapping; Image manipulation; Moving image. Colour: Four-colour tints; Specials; Understanding colour; Colours; Controlling colour. Conclusion. Glossary of terms. Contacts. Working with ethics.
| Reihe/Serie | Fundamentals |
|---|---|
| Verlagsort | Lausanne |
| Sprache | englisch |
| Maße | 200 x 230 mm |
| Gewicht | 740 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| ISBN-10 | 2-940373-47-7 / 2940373477 |
| ISBN-13 | 978-2-940373-47-5 / 9782940373475 |
| Zustand | Neuware |
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