Poggy Style

In Japanese culture, there is the concept of hare (roughly translated as festive or extraordinary occasions) and its antonym is ke (roughly translated as ordinary, or day-to-day). It is often said that living a life of ke alone withers the spirit. Human beings need the occasional moment of hare, and they should dress accordingly.

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Resolving this tension of dressing for both work and play, and for both formal and informal settings, is what has driven Poggy over two decades of design and curation. By mixing streetwear savvy with what is referred to in Japan as Traditional Western fashion, he challenges rigorous definitions of what is done or not done, especially in suiting. In his own inimitable way, Poggy shares with readers how fun and liberating it can be when you break the so-called rules. In contrast to fashion titles devoted to the collections of one creator, Poggy Style is all about self- expression, the enjoyment of dressing up, and how inexpensive items can be extremely versatile or can express one s individuality: a new wabi-sabi sensibility for a post- COVID society. Included as well is Poggy s work as designer, and the collaborations that he has engaged in, which to date includes all the major sneaker brands, as well as Yohji Yamamoto, Levi s, Ambush, Timex, KITH, Paris Saint-Germain among others. Poggy even has his own lines within celebrated brands, like Mr. Bathing Ape and United Arrows & Sons.