Contemporary Asian Popular Culture Vol. 2

Yeojin Kim, Ph.D. is an associate professor in Communication at Central Connecticut State University. She is also affiliated with the East Asian Studies and Asian American and Pacific Islander Studies. Her primary research area is digital media and strategic communication, focusing on how organizations and the public communicate in a digital media environment, employing various messages and channels to achieve specific strategic goals.

Dharshani Lakmali Jayasinghe, Ph.D. is an assistant professor of Anglophone and World Literatures in the Department of English at Central Connecticut State University, USA. With a background in comparative literature, Jayasinghe's interdisciplinary and cross-cultural research and teaching interests include themes in immigration, visa law and policy, LGBTQIA+ identity, Global South epistemologies, and translation studies in anglophone and world literatures and film.

Hiba Aleem, Ph.D. is an adjunct faculty member in the Department of English, Writing, and Communication at Emmanuel College in Boston, where she teaches Literary Methods and has taught Global Literature and Film and Academic Writing. She is also a Fulbright program scholar from Washington College, Chestertown, holds a Ph. D in English from JNU, New Delhi, and has more than six years of experience teaching undergraduate and graduate courses in English literature, language, and writing.

Karen A. Ritzenhoff, Ph.D. is a professor in Communication and Women, Gender, and Sexuality Studies at Central Connecticut State University. In 2021 she co-edited Mediated Terrorism in the 21. Century (Palgrave) with Elena Caoduro and Karen Randell. New Perspectives on the War Film was published by Palgrave in 2019, co-edited with Clémentine Tholas and Janis L. Goldie. Ritzenhoff has published three additional anthologies with Palgrave.

Chapter 1: Introduction.- Part I: Globalization and Market Dynamics.- Chapter 2: A Gateway for Asian Popular Culture: Chinese-Language Movie Theaters in North America.- Chapter 3: How Netflix and "Platform Imperialism" Compromise the Korean Drama Industry.- Chapter 4: Examining the Global Popularity of Korean Pop Culture during the Last Three Decades.- Chapter 5: Beyond the 1-Inch-Tall Barrier: Unpacking Parasite's US Reception.- Part II: Digital Platforms and Media Evolution.- Chapter 6: Playing for Life: The Asian Fusion of Netflix and Nostalgic Gaming.- Chapter 7: Squid Game's Arenas: Maze, Labyrinth, and the Violent Structures of Capitalism.- Part III: Transcultural Narratives and Representations.- Chapter 8: Participatory Citizenship as Key to Romance in Boys' Love TV series Not Me (2022).- Chapter 9: The Influence of Ajumma Characters in K-Dramas: Extending Impact Beyond the Screen.- Chapter 10: Attitudes Toward Technology: American and Asian Science Fiction in Conversation.