Ad Science: Myth or Method
tredition (Verlag)
978-3-384-23559-6 (ISBN)
Professor Dr. Richard, for your History of Sound course, I propose "Connecting With Sounds: A Network History." This book explores how technology has fundamentally transformed our relationship with sound. We'll delve into the history of audio technologies – from the phonograph to the internet – and analyze how communication networks have revolutionized how we create, share, and experience music. From the rise of global music cultures to the impact of radio and the internet on soundscapes, "Connecting With Sounds" explores how technology facilitated the exchange of sounds across continents. But this book goes beyond the technical. We'll analyze the social and cultural impact of networked sound, exploring its role in historical events, the influence of social media on music discovery, and the rise of online communities that reshape how we experience music. "Connecting With Sounds" dives deeper, examining how the "network society" itself becomes a network of sound through online platforms and streaming services, fostering new forms of interaction and transforming the role of music curators and DJs. This book is a valuable resource for anyone interested in the fascinating interplay between technology, sound, and society.
Erscheint lt. Verlag | 22.5.2024 |
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Verlagsort | paul road |
Sprache | englisch |
Maße | 155 x 234 mm |
Gewicht | 247 g |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Schlagworte | A/B Testing • Advertising Effectiveness • Attribution Modeling • Click-through rates (CTR) • Consumer Behavior • Creativity vs. science • Data-driven advertising • Difficulty of isolating variables • Ethics of advertising • Eye-tracking studies • Intuition vs. data analysis • Marketing Mix Modeling • Measurable outcomes • Scientific method in marketing |
ISBN-10 | 3-384-23559-2 / 3384235592 |
ISBN-13 | 978-3-384-23559-6 / 9783384235596 |
Zustand | Neuware |
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