Producing for TV and Video

Cathrine Kellison's career as a writer/producer spanned two decades, and included an eclectic range of projects - from a CBS special to a PBS documentary, from corporate image pieces for IBM to behind-the-scenes celebrity interviews for MGM, from a kids' piece on recycling to educational films for teachers. She produced, written, and/or directed hundreds of hours of broadcast and non-broadcast programming for television and various avenues of new media. Starting as a writer of feature-length scripts in Hollywood, Ms. Kellison moved into producing for NBC and, later, United Artists in New York City as Director of Creative Services. She then went independent, starting her own small-but-meaningful production company, Roseville Video. Ms. Kellison began teaching producing for television and film at New York University's Tisch School of the Arts in 1994, and now taught and advised students of media studies in NYU's Gallatin School of Individualized Study and SCPS. Ms. Kellison worked fluently as a writer, authoring or co-authoring a number of books and articles primarily in the Affective Education domain and in mathematics education reform. Ms. Kellison was a member of the Producers Guild of America, the Writers Guild of America, the Independent Documentary Association, and won numerous industry awards, including two WGA awards for Outstanding Achievement. She lived and worked in New York City. Cathrine Kellison's career as a writer/producer spanned two decades, and included an eclectic range of projects - from a CBS special to a PBS documentary, from corporate image pieces for IBM to behind-the-scenes celebrity interviews for MGM, from a kids' piece on recycling to educational films for teachers. She produced, written, and/or directed hundreds of hours of broadcast and non-broadcast programming for television and various avenues of new media. Starting as a writer of feature-length scripts in Hollywood, Ms. Kellison moved into producing for NBC and, later, United Artists in New York City as Director of Creative Services. She then went independent, starting her own small-but-meaningful production company, Roseville Video. Ms. Kellison began teaching producing for television and film at New York University's Tisch School of the Arts in 1994, and now taught and advised students of media studies in NYU's Gallatin School of Individualized Study and SCPS. Ms. Kellison worked fluently as a writer, authoring or co-authoring a number of books and articles primarily in the Affective Education domain and in mathematics education reform. Ms. Kellison was a member of the Producers Guild of America, the Writers Guild of America, the Independent Documentary Association, and won numerous industry awards, including two WGA awards for Outstanding Achievement. She lived and worked in New York City.

Preface; Introduction; PART I - 1 What Does a TV Producer Really Do?;I. The TV Producer's Domain; II. Defining a TV Producer; A. Who Makes a Good Producer?; III. The TV Producer's Roles; IV. Titles and Job Descriptions of TV Producers; V. The Need for People Skills; VI. Summary; VII. Chapter Review Questions; 2 TV: Past, Present - and Future; I. Television is a Unique Medium; II. How TV Works; III. The Impact of Human Vision on TV; IV. The Creators of Television; V. Television's Evolution; VI. Television's Transitions - From the 1920s to the Present; VII. Summary; VIII. Chapter Review Questions; 3 Script and Project Development: The Big Idea; I. Think It; II. Write It; II. Develop It; IV. Summary; V. Chapter Review Questions; 4 Breakdowns, Budgets, and Finance: Connecting the Dots; I. Break the Idea Down; II. Budget the Idea; III. Find the Financing; IV. Summary; V. Chapter Review Questions; 5 Legalities and Rights: Welcome to Reality; I. Own It; II. If You Don't Own It, Get Permission to Use It ; III. Protect It; IV. Double-Check It; V. Summary; VI. Chapter Review Questions; 6 Pitching and Selling the Project; I. Pitching and Selling: The Big Picture of Television ; II. Research your Pitch; III. Create the Pitc; V. Keep Pitching; VI. Summary; VII. Chapter Review Questions; 7 Pre-Production: The Plan; I. The Script; II. The Talent; III. The Crew; IV. Scheduling the Shoot; V. Summary; VI. Chapter Review Questions; 8 Production: The Shoot; I. The Producer's Role; II. On Set and On Location; III. The Camera; IV. Lighting; V. Audio; VI. The Actual Shoot; VII. Summary; VIII. Chapter Review Questions; 9 Post-Production: The Final Product; I. The Producer's Role; II. The Editor's Role; III. The Sound Designer's Role; IV. Delivering the Final Product; V. Summary; VI. Chapter Review Questions; 10 It's a Wrap! Then, Next Steps; I. It's a Wrap!; II. Professional Next Steps; III. Festivals; IV. Grants; V. Publicity; VI. Starting Your Own Production Company; VII. Summary; VIII. Chapter Review Questions; PART I I; 11 Producing in the Real-World: Conversations with the Pros; I. Chapter Review Questions; Glossary; Resources by Chapter