Comunicación Oral efectiva en la era digital

Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills. Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national, and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE!, COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage. Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. In addition to consulting with various civic, professional, and business organizations, she has published numerous journal articles and has presented papers at many communication and management conferences. She is a co-author of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK, all with Cengage, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an MA in speech communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati.

Parte uno: Orientación. Capítulo 1. Fundamentos de cómo hablar en público. Capítulo 2. Su primer discurso. Capítulo 3. Escuchar. Parte dos: Principios. Capítulo 4. Identificación del objetivo apropiado de un discurso. Capítulo 5. Adaptarse a las audiencias. Capítulo 6. Desarrollo del tema. Capítulo 7. Organización del cuerpo del discurso. Capítulo 8. Introducción y conclusión. Capítulo 9. Creación y uso de apoyos de presentación. Capítulo 10. Lenguaje y estilo del discurso. Capítulo 11. Presentación. Parte tres: Discurso informativo y persuasivo. Capítulo 12. Discurso informativo. Capítulo 13. Mensajes persuasivos. Capítulo 14. Discurso persuasivo. Parte cuatro: Adaptación a ocasiones y formatos especiales. Capítulo 15. Oratoria ceremonial: discursos. Capítulo 16. Comunicación y presentaciones grupales. Notas. Glosario. Índice.