Nike: Form Follows Motion

In autumn 2024 the Vitra Design Museum will present the first ever museum exhibition about Nike, the world’s most revered sport brand. The exhibition and this accompanying catalogue mark the milestones in Nike’s fifty year history and explores its ascent into a global brand that holds a central role in popular culture. The focus of the exhibition is on Nike’s design practice – from the company’s beginnings in the 1960s and the design of its famous “swoosh” logo to iconic products such as Air Max and current research devoted to future materials and sustainability.

The main source for the exhibition is the Department of Nike Archives, which contains a unique collection
of drawings, prototypes and other documentation. The exhibition marks the most comprehensive access ever given to this archive. Among the objects on show are rarities and one-offs from the company’s early days in the 1960s, original design drawings and prototypes of iconic sneaker models, historical documents and films, as well as the results of collaborations with creative figures such as Virgil Abloh and Marc Newson.

Nike: Form Follows Motion traces Nike’s design process, which begins with the scientific analysis of
the human body in motion and material research and culminates in the finished product and its branding. Along with Nike designers like Bill Bowerman, Diane Katz, Tinker Hatfield and Wilson Smith, athletes — from the world’s greatest to the everyday — have played an important role in this design process by bringing their own experiences and requirements into product development. At the same time, Nike: Form Follows Motion illuminates the numerous narratives behind iconic objects and innovations.