On the Evolution of Media - Carlos A. Scolari

On the Evolution of Media

Understanding Media Change
Buch | Softcover
282 Seiten
2024
Routledge (Verlag)
978-1-032-10415-7 (ISBN)
49,85 inkl. MwSt
This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change.

Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered conception of media evolution. If media evolution is a network, what are the relationships between "media species" like? What happens when a new media emerges into the media ecology? How do new media influence the old ones? Can media become extinct? How do media adapt when the social and economic context changes? How can media evolution be analysed? What kinds of quantitative and qualitative techniques can be applied in media evolution research?

By presenting an innovative research approach and theoretical framework to media studies, this book will be of keen interest to scholars and graduate students of new media, media history and theory, philosophy of technology, mass communication, and organisational studies.

Carlos A. Scolari is Full Professor at Universitat Pompeu Fabra - Barcelona (Spain) and Principal Investigator of TRANSLITERACY (H2020, 2015-18) and PLATCOM (MICINN , 2020-24).

Part I. The rise of an evolutionary approach to media change 1. On the origin of theories 2. Media Evolution: A new theoretical framework Part II. A brief dictionary of Media Evolution 3. Media Life Cycle 4. Emergence 5. Dominance 6. Adaptation 7. Survival / Extinction 8. Niches 9. Intermediality 10. Coevolution Part III. A methodological kit for Media Evolution 11. Media Evolution: quantitative methods 12. Media Evolution: qualitative methods 13. Conclusions. Towards a new discipline

Erscheinungsdatum
Reihe/Serie Routledge Studies in New Media and Cyberculture
Zusatzinfo 12 Tables, black and white; 6 Line drawings, black and white; 6 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Themenwelt Kunst / Musik / Theater
Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Wirtschaft
ISBN-10 1-032-10415-5 / 1032104155
ISBN-13 978-1-032-10415-7 / 9781032104157
Zustand Neuware
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