The Brompton - Will Butler-Adams, Dan Davies

The Brompton

Engineering for Change
Buch | Softcover
288 Seiten
2024 | Main
Profile Books Ltd (Verlag)
978-1-78816-831-1 (ISBN)
16,20 inkl. MwSt
The story of the iconic Brompton bicycle and the company that built it
A TIMES BEST BUSINESS BOOK OF 2022

SHORTLISTED FOR A BUSINESS BOOK AWARD

'A gripping story about a great British brand' Jeremy Vine

Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.

For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?

This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

Will Butler-Adams is a chartered engineer and CEO of Brompton Bicycle Limited. He was appointed OBE in the 2015 New Year Honours, has featured in multiple publications including the FT, and delivered talks for Google and PwC. Dan Davies is a journalist and former regulatory economist at the Bank of England. He works as an analyst for a number of investment banks and has written for the FT and New Yorker.

Erscheint lt. Verlag 11.1.2024
Zusatzinfo 16PP colour photosB&W photos spread throughout
Verlagsort London
Sprache englisch
Maße 129 x 198 mm
Themenwelt Kunst / Musik / Theater Design / Innenarchitektur / Mode
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-78816-831-3 / 1788168313
ISBN-13 978-1-78816-831-1 / 9781788168311
Zustand Neuware
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