Sponsorship Culture in the German University Popular Music Festival Market

(Autor)

Buch | Softcover
260 Seiten
2023
transcript (Verlag)
978-3-8376-6578-9 (ISBN)

Lese- und Medienproben

Sponsorship Culture in the German University Popular Music Festival Market - Dominik Nösner
49,00 inkl. MwSt
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

Dominik Nösner, born in 1987, works as a research associate at the Faculty of Arts and Humanities at Universität Paderborn, Germany. Additionally to his research interest in the field of event studies, he is an entrepreneur in the event industry.

Erscheinungsdatum
Reihe/Serie Transdisziplinäre Popkulturstudien ; 6
Zusatzinfo 13 SW-Abbildungen
Verlagsort Bielefeld
Sprache englisch
Maße 148 x 225 mm
Gewicht 378 g
Themenwelt Kunst / Musik / Theater Musik Musiktheorie / Musiklehre
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte cultural management • Cultural Marketing • Event Management • Event Studies • music • Music management • Pop Music • popular culture • popular music • Sponsorship
ISBN-10 3-8376-6578-X / 383766578X
ISBN-13 978-3-8376-6578-9 / 9783837665789
Zustand Neuware
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