Dior

The history of Dior as seen through the mythical Parisian address of 30 Avenue Montaigne, home to the House s iconic headquarters and ateliers.

---

Celebrating the reopening of 30, avenue Montaigne following two years of renovations and the launch of the Galerie Dior, a new space dedicated to Dior s creations, this sophisticated volume published on the occasion of the House s 75th anniversary in 2022 presents the public and secret life of the iconic headquarters. Located in the heart of Paris s posh Triangle d Or, 30, avenue Montaigne has been linked to the House of Dior s story since 1946. Christian Dior chose this hotel particulier to establish his couture house and present his collections, including the inaugural 1947 fashion show that marked the New Look era s debut. Since then, Christian Dior and his successors from Yves Saint Laurent to Maria Grazia Chiuri have designed and created all the House s collections here. 30, avenue Montaigne is where the ateliers are still based, making it a fabled address of Parisian haute couture. With emblematic images, archival documents, and a portfolio of Dior creations featured in the new gallery s collections, readers will discover 30, avenue Montaigne s spirit throughout the decades while heralding its future.