Creative Arts Marketing
Seiten
2003
|
2nd New edition
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-5737-2 (ISBN)
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-5737-2 (ISBN)
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As a comprehensive overview of all aspects of marketing in the sector, this book provides coverage of knowledge and best practice about marketing and advertising through media; the impact of Relationship Marketing techniques; a set of cases; and data on the arts 'industry'.
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-
* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'
Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-
* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'
Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
The Evolution and Context of Arts Marketing; Audiences; Marketing Research; Product; Generating Income; Promotion; Making the Arts Available; Marketing Planning; Managing the Marketing Function.
Erscheint lt. Verlag | 25.6.2003 |
---|---|
Zusatzinfo | 25 Line drawings, black and white; 25 Halftones, black and white |
Verlagsort | Oxford |
Sprache | englisch |
Maße | 190 x 240 mm |
Gewicht | 750 g |
Themenwelt | Kunst / Musik / Theater |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-7506-5737-5 / 0750657375 |
ISBN-13 | 978-0-7506-5737-2 / 9780750657372 |
Zustand | Neuware |
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