Kawaii Engineering

Michiko Ohkura has been a professor at the Shibaura Institute of Technology since 1999. Formerly, she worked at the Central Research Laboratory of Hitachi Ltd., and at other companies. She is a fellow of the Virtual Reality Society of Japan, a vice president of the Japan Society of Kansei Engineering, and a member of the Science Council of Japan. She is also a member of the Institute of Electrical and Electronics Engineers (IEEE) and the Association for the Advancement of Affective Computing (AAAC). Her research interests include interaction design, biological signals, and mathematical models especially from an affective point of view.

Part I. Introduction.- Chapter 1. Kawaii Engineering.- Part II. Systematic study on kawaii engineering.- Chapter 2. Systematic Measurement and Evaluations for Kawaii Products.- Chapter 3. Affective Evaluation for Material Perception of Bead-Coated Resin Surfaces Using Visual and Tactile Sensations - Focusing on Kawaii -.- Chapter4. Kawaiiness in Motion.- Chapter 5. Measurement and Evaluations of Kawaii Products by Biological Signals.- Chapter 6. Measurements and Evaluations of Kawaii Products by Eye Tracking.- Chapter 7. Meaning of “Kawaii” from a Psychological Perspective.- Part III. Applications of kawaii engineering.- Chapter 8. Kawaii spoons for senior citizens.- Chapter 9. Toward Practical Implementation of an Emotion-Driven Digital Camera Using EEG.- Chapter 10. Evaluation of Key Emotional Value for Saudi Women.- Chapter 11. Model of Kawaii Spoon Evaluations by Thai and Japanese.- Chapter 12. Model of Kawaii Cosmetic Bottle Evaluations by Thai and Japanese.- Chapter 13. Kawaii Perception of Artifacts Between Chinese and Japanese Cultures.- Chapter 14. How “Kawaii” Became the Key Concept of Our Tiny Electric Car.- Part IV. Epilogue.- Chapter 15. Editor’s Summary.